Branding: Creating and Managing Your Corporate Brand Online Certificate Course
Learn to Create the Perfect Brand for your Company
NOW ONLY
£101
Save £125 (55%)OFF RRP £226
Learn to Create the Perfect Brand for your Company
Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?
This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
At the end of this course, you will be able to:
- Define what a brand is (particularly a strong brand) and what branding is about.
- Define various types of brand architecture and brand extension.
- Identify your brand's products, the features of those products, and their values.
- Write a mission, vision, and style statement for a brand.
- Describe the basics of positioning a brand.
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
- Effectively plan an internal and external brand launch.
- Monitor and evaluate your brand, and understand how to respond to the results.
Course Fast Facts:
- Easy to follow and understand
- Only 6 to 8 hours of study is required
- Unlimited, lifetime access to online course
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificate of Completion
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part 1
- Pre-Assignment, Part 2
- Pre-Assignment, Part 3
Session 2: Defining Branding
- Defining Brands and Branding
- What is a Brand?
- Why a Brand?
- What's in a Brand?
- What is Branding, Then?
- Why Branding is the Most Important Investment a Company Can Make
- A Strong Brand
- Characteristics of a Strong Brand
Session 3: What Are You All About?
- Identifying Your Products and Features
- Products and Features
- Identifying Your Values
- Step One: Brainstorming
- Step Two: Narrowing It Down
- Step Three: Add Some Polish
- Individual Exercise
Session 4: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session 5: Creating a Vision of the Future
- Creating a Vision of the Future
- One Year
- Three Years
- Five Years
Session 6: Positioning Your Brand
- Positioning Your Brand
- Positioning Workout
Session 7: Developing Your Style
- Writing a Style Statement
- Style Words
- Style Exercise
Session 8: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Brand Names
- Deciding on a Name
- Developing a Slogan
- Connecting the Taglines
- Creating Your Slogan
Session 9: Creating a Visual Identity
- How People Will See Your Images
- Choosing a Color
- Another View of the Spectrum
- Colors of the World
- Fonts
- Types of Visual Identities
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Pop Culture Test – Logo 1
- Pop Culture Test – Logo 2
- Pop Culture Test – Logo 3
- Pop Culture Test – Logo 4
- Pop Culture Test – Logo 5
- Pop Culture Test – Logo 6
- Pop Culture Test – Logo 7
- Pop Culture Test – Logo 8
- Pop Culture Test – Logo 9
Session 10: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session 11: Connecting with Customers
- Ten Winning Ideas
- Implementing Connections Ideas 1 and 2
- Implementing Connections Ideas 3 and 4
- Implementing Connections Ideas 5 and 6
- Implementing Connections Ideas 7 and 8
- Implementing Connections Ideas 9 and 10
Session 12: Launching Your Brand
- Types of Launches
- Internal Launch
- Communicating an Internal Launch
- External Launch
- Communicating an External Launch
Session 13: Taking Your Brand's Pulse
- Taking Your Brand's Pulse
- Improving Your Brand
Session 14: Performing a SWOT Analysis
- What Does SWOT Stand For?
- What Should It Consider?
- Example: Sample SWOT Analysis
- Using the SWOT
Session 15: Measuring Brand Health with a Balanced Scorecard
- About the Balanced Scorecard
- Scorecard Example
Session 16: Middleton's Brand Matrix
- Understanding the Matrix
- Using the Matrix
- A Matrix Analysis
Session 17: Interpreting Evaluation Results
- Signs of Trouble
- Choosing a Course of Action
Session 18: Keeping the Brand Alive
- When to Refresh?
- Brand Refreshes
- Re-Launching the Brand
- Taking on a Total Re-Brand
- Re-Branding
- Re-Branding Your Company
- Case Study: Revitalizing Acme Widgets Inc.
- Case Study Questions, Part 1
- Case Study Questions, Part 2
- Discussing the Case Study
Session 19: Going Beyond the Brand
- Understanding Brand Architecture: Umbrella or Family Brand
- Understanding Brand Architecture: Endorsed Brands
- Understanding Brand Architecture: Individual Brands
- Understanding Brand Extension
Session 20: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Customer Reviews
5 star | 33% | |
4 star | 38% | |
3 star | 22% | |
2 star | 5% | |
1 star | 2% |
Abdul Azeez Dilraj
22 March 2022 07:10:21 AM

i honestly enjoyed the first round

Michelle A Brown
22 August 2021 05:17:31 AM

This was a great way to touch bases on some of the skills that are a process of life an work

Katie Oliver
14 December 2020 04:37:59 PM

Interesting course

MAILA AVILA LUND
7 November 2020 02:03:36 AM

ITS EASY TO UNDERSTAND - VERY CLEAR TO FOLLOW

Anne Dorie Kristie REJOUIS
5 November 2020 08:19:52 AM

I learned a lot about Branding.

Anne Dorie Kristie REJOUIS
5 November 2020 07:29:13 AM

I learned a lot about Branding.

Anne Dorie Kristie REJOUIS
5 November 2020 07:28:29 AM

I learned a lot about Branding.

Anne Dorie Kristie REJOUIS
5 November 2020 07:27:29 AM

I learned a lot about Branding.

Anne Dorie Kristie REJOUIS
5 November 2020 07:27:02 AM

I learned a lot about Branding.

Anne Dorie Kristie REJOUIS
5 November 2020 07:26:47 AM

I learned a lot about Branding.

Petit-Frère Abraham
23 October 2020 07:49:51 AM

I really enjoyed the course. I wish to continue to learn in your intitution.

Wrenford Williams
23 October 2020 03:26:09 AM

.

Jessieca-Dee Mildred Gasama
13 July 2020 05:46:11 PM

Great course.

Darren Ryan
19 May 2020 03:01:52 AM

very informative course

Christos Seitanidis
19 April 2020 01:36:02 AM

Excellent! God bless!

Lauren Chereé Cloete
14 April 2020 07:12:39 PM

Good course content

Samantha Lepp
3 April 2020 08:27:41 PM

very informative

Amanda Coverdale
24 February 2020 02:35:42 AM

Great course

Sonia Anne Freeman
5 October 2019 09:24:38 PM

Very inspiring and well put together course.

Bridgette Sarah Collins
23 June 2019 11:01:36 PM

awesome!


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No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
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You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
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Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
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Course Summary
Course ID: | CFS03CMYCB |
---|---|
Delivery Mode: |
Online |
Access: | Unlimited Lifetime |
Time: | Study at your own pace |
Duration: | 6 - 8 Hours |
Assessments: | Yes |
Qualification: | Certificate |
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