The Personal Branding Course will change how your personal and professional worlds see you

You are the most important selling point of your product! Learn how personal branding can boost your reputation and motivate others to do business with you. Our Personal Branding Course contains all the tools and knowledge that will enable you to share your vision and passion with others in your company.

Our comprehensive course will help you identify the different tools and concepts that can help you develop an effective personal branding strategy. An effective personal branding strategy ensures that the public sees the image that you want them to see.

Taking Personal Branding Online Course helps identify your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. And in this highly competitive market, it is critical to be aware of how you are viewed.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our Personal Branding Course, you will be equipped with the right skill-set to ensure you stand out from the competition!

What will you learn with our Personal Branding Course

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.

Personal Branding Online Course - Requirements

The Personal Branding Online Certificate course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete.

To complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 6 to 8 hours of study is needed to complete the course
3. Registered students gain unrestricted lifetime access to the Personal Branding Online course
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion

Personal Branding Online Certificate Course - Outline

Module One: Getting Started

Module Two: Defining Yourself (I)

In this module, we will learn the first steps in establishing your brand. You will learn how to define yourself and how to present this to the public.

If You Don’t, They Will

Branding happens whether you participate or not. If you do not take a proactive approach to the brand, the market will brand you. This can be positive or negative, but you don't like to leave it to chance, would you?

Brand Mantra

Mantras can be a short phrase or statement consisting of three to five words. This must be able to express your brand's uniqueness and what it represents.

• Simple
• Communicate
• Inspire

Be Real

The key to personal branding to make it genuine and personal. Develop a persona that attracts people. Your brand must be able to connect with people. Never fabricate facts, statistics, or tell lies.

SWOT Analysis

Conducting a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis can help you develop a brand that highlights the best that you can offer.

• Strengths: Strengths are internal characteristics that create a competitive advantage
• Weaknesses: Internal weaknesses that need to be improved
• Opportunities: Opportunities are external
• Threats: External threats cannot be controlled, but they may be addressed in your opportunities.

Module Three: Defining Yourself (II)

In this part of the Personal Branding Online Certificate course, you will learn how to define yourself. This involves identifying your core values, passions, and strengths.

Pillars

Pillars represent your main values, which help define your identity. These pillars are not what you offer; rather they explain how you offer what you have.

Passions

List all your passions, not only those related to your business. Tell people that you are not only about work. This way, you are not only able to connect with potential people but also those that share your passion.

Define Your Strengths

Refer to your SWOT analysis to identify your strengths. This is critical to your branding. Missing out on any of your strengths can be detrimental in realizing your potential.

The Three Cs

The three Cs; Clarity, Consistency, and Constancy are very useful in creating a personal or business brand.

Module Four: Controlling and Developing Your Image

This module will discuss the influence of the 3Cs in controlling and developing your brand and image.

Clear and Defined

Brand descriptions must be clear and defined. Clarity allows people to understand what you do and do not represent.

Consistent Image

Another important thing to keep in mind is to be consistent. Always deliver on your promises. Frequent rebranding can confuse the customer.

It Takes a Commitment

Consistency requires commitment. This should be reflected by all the people working under your brand.

Live it Every Day

Committing to your brand requires constancy and consistency. This should be practiced every day. In time, all actions become second nature, easier and more consistent.

Module Five: Personal and Professional Influences

Your brand should represent both your personal and professional life. In this module, we will discuss how your personal brand can be used to further your personal and professional life.

Corporate and Personal Integration

Most of us believe that our personal life is separate from our professional life. But we must always remember that anything positive or negative that happens in our own life has a direct effect on how people regard us.

They Will Influence Each Other

Your personal and professional brands will have a direct influence on each other. What happens in your personal brand can influence how people view your professional brand.

Be a Professional

Be a professional both in and out of the office. To be considered a professional, you must be able to identify the traits of a professional. These include:

• Be dependable.
• Be competent in your work.
• Act with honesty and integrity.
• Treat everyone with respect.
• Be a positive example.

Build Rapport

Rapport enables you to create a chance to develop cross-promotion between your professional and personal life. This also allows you to show your brand to potential employers, employees, and customers.

Module Six: Sharpening Your Brand

There are many ways to sharpen your brand. This can be achieved by being transparent and authentic in all your communications.

Blogging

Blogging is an excellent way to get your brand out to people. However, if done incorrectly, it can damage your brand. Be sure that you bring something of yourself with your blog. An anonymous blog will do little in helping you improve your online reputation.

Authenticity is Key

People are becoming savvier at identifying authenticity and are easily drawn to it. To improve authenticity, below are some of the points we will be discussing:

• Honesty
• Promote causes
• Show consistency

Transparency

Transparency can be tough since it requires living your life and business openly. However, this does not require you to share every intimate detail of your life only that you be honest in your actions.

Networking

Networking is an excellent strategy for building your brand. It requires making meaningful connections that can help build your brand.

Module Seven: Appearance Matters

Appearance also plays a large role in how people perceive your brand. In this module, we discuss how your appearance reflects on your brand. We will also talk on how it can significantly improve your reputation.

First Impressions

First impressions only happen once, and this can happen quickly. Appearance, verbal cues, and non-verbal cues contribute to how people perceive you.

Rise Out of the Crowd

You need to distinguish your brand from the crowd to stand out. Below are some of the ways you can stand out from the crowd positively:

• Dress well
• Give unique opinions
• Be helpful

True Reflection

Your outward appearance should accurately reflect who you are inside.

Dress for Success

There have been so many changes in what people consider to be professional attire, but clothes still matter. The way a person dresses may not entirely represent their capabilities, but wearing something appropriate for the occasion says a lot about your character.

Module Eight: Social Media (I)

Social media is a powerful branding tool and should be used correctly to be effective. In this module, we will discuss how to create purpose in our social media accounts and who to monitor these closely.

Needs Constant Monitoring

Social media accounts must be relevant to you and your business. This must be monitored continuously to achieve maximum results. There are several tools for monitoring your social media accounts, both free and paid. Here are some free tracking tools you can use:

• Hootsuite
• Viralheat
• Trendrr

Security

Security is a must for any online presence, and this also holds true for your social media accounts. A secure two-factor authentication or a 2-step verification process gives you a double layer of protection.

Have an Objective

Social media is a great method for promoting your brand. However, to be effective, you must develop a clear objective in what you are promoting and how you promote it.

Promote

When promoting your personal brand, be sure to create a consistent message. Your Facebook or Instagram accounts, for example, should not display conflicting messages. Aside from sharing the same message, it should also show the same look and feel across your social media accounts.

Module Nine: Social Media Part (II)

In this part of the course, we follow up on the basics of creating social media accounts for personal branding. We will take a look into how to use social media to increase brand presence and your social network.

It’s a Tool

Social media may seem like a way of life, but we must remember that when it comes to personal branding, it is a tool. Practice is needed in order to use it effectively. Try using different styles of communication until you find one that best reflects your brand.

Content is King

We've all heard it all before, "content is king." It is not enough to provide content, but more important is to provide quality constantly. Keep this in mind when creating content:

• Be relevant
• Use variety
• Communicate well

Have a Gimmick

You’ve got to have a personal edge or gimmick that will set you apart from everybody. But this is not for everybody. If you can’t execute a proper gimmick, then don’t bother.

Types of Gimmicks:

• Humorous
• Generous (give away)
• Create mystery
• Give demonstrations

Don’t Ignore Any Mentions

Social media was created to make connections between people. Never miss out on the opportunity to connect with other people by ignoring those reaching out to you.

Module Ten: Brand Management During a Crisis

In this module, we discuss the steps to take in the unfortunate event of a crisis. You learn the different ways to respond to mitigate the damage to your personal brand properly.

Caught in a Bad Spot?

When you find yourself in a bad spot, never avoid facing your mistakes. To take control of the situation, we suggest you follow these steps:

• Act quickly and apologize
• Explain your error in judgment
• Learn from your mistakes

Never Burn a Bridge

When things got difficult, sometimes the easiest way out is to burn a bridge. Whenever you burn a bridge, you miss out on the opportunity to win back these people. And social media often comes down to popularity and numbers.

Information

Miscommunication can damage your personal branding. You must address this immediately. Once rumor spreads, taking control of the situation becomes difficult.

Monitor and Respond

Monitor every crisis and respond accordingly. Google alerts and other tools are useful for monitoring these situations.

Module Eleven: Branding Personality Traits

In this module, we will discuss the importance of bringing your personality into the brand.

• Identify your unique values
• Be bold
• Think outside the box
• Learn. Repeat.

Module Twelve: Wrapping Up

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Career Development Courses

Looking to move up the business ladder? One of the career development online courses available at Courses For Success will help you reach the stars!