Top 10 Sales Secrets Online Certificate Course

No one is born a salesperson.  No one has a special gift that makes customers buy products/services.  Everyone can, however, learn how to sell successfully.  By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful salesperson.

With our Top 10 Sales Secrets course, you will discover the specifics of how to develop the traits that will make them successful salespeople and how to build positive, long-lasting relationships with their customers!

Key Learning Objectives

• Learn how to develop effective traits
• Learn how to “know” your clients better.
• Better represent the product/service
• Cultivate effective leads
• Sell with authority
• Learn how to build trusting, long term relationships with customers

Top 10 Sales Secrets Online Course – Requirements

The Top 10 Sales Secrets Online Certificate Course is delivered 100 percent online 24/7 and only takes 6 to 8 hours of study to complete. 

To successfully complete this course, a student must:

• Have access to the internet and the necessary technical skills to navigate the online learning resources
• Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
• Be a self-directed learner
• Possess sound language and literacy skills

Quick Course Facts

1. Course content is structured for easy comprehension
2. Approximately 6 to 8 hours of study is needed to complete the course
3. Registered students gain unrestricted lifetime access to the Top 10 Sales Secrets Online Course
4. All course material is available online 24/7 and can be accessed using any device
5. Study online from anywhere in your own time at your own pace
6. All students who complete the course will be awarded with a certificate of completion

Top 10 Sales Secrets Online Certificate Course Outline

Module One: Getting Started

Module Two: Effective Traits

As customers, we usually avoid aggressive salespersons. People who follow us around the store, asking a million questions. In this module, we will discuss the different traits that can help us become better salespersons. Traits that will make us more effective in the salesfloor that will lead customers making a purchase and create positive, long-lasting customer relationships.

Assertiveness

To make a sale, salespersons often become pushy and overly aggressive. Assertiveness, on the other hand, gives you a more positive approach in convincing customers to make that purchase.

Emotional Intelligence

Emotional intelligence refers to the ability to control one's emotions and recognize and manage other's emotions. People with high emotional intelligence are very aware of their emotions and can control their emotions, even in difficult situations.

Solve Problems

Making a sale is often the result of a salesperson being able to provide a solution to a customer's problem. To do this, you should first identify the problem. After determining what the customer needs, you then formulate several solutions that can help address this problem.

Close

Closing is perhaps the most difficult skill that a salesperson must learn. This is because after all the marketing talk, convincing the customer to finally part with their hard-earned money is tricky.

Module Three: Know Clients

A professional salesperson must be knowledgeable about their products. In this module, you will learn how to develop your product knowledge through research and identifying your customer’s values, needs, and analysis of their needs before they arrive.

Research

Conducting research or collecting data on your customers can give you valuable insight into how they think. This can be a handy tool when convincing your customers to close that sale finally.

Customer Value

Customer value is defined as the traits that a customer looks for from their purchases. This is the price that a customer is willing to pat for a product or service. Below are some of the things that a customer value:

• Ease of doing business
• Quality of the product/service
• Reliability of product and provider
• Customer service
• The overall value for money spent

Customer Needs

In today's information-driven market, identifying your customer's needs is simple. To be able to be a great salesperson, you should equip yourself with this information. When you are fully aware of your customer's needs, you can provide more targeted solutions to their concerns.

Anticipate Needs

Anticipating your customer’s needs can only be done after completing your research and understanding your customer’s values. Being able to anticipate needs places you one step ahead of your customers.

Module Four: Product

This module discusses the importance of knowing your product. Having and knowing the ideal traits of a salesperson can only get you so far. The next step is to have a deep understanding of what your product can do for your customers.

Know Your Product

Before even talking to a customer, you must first know your product. You must know your product inside and out. After all, how can you answer your customer’s questions if you don’t’ understand your product first. But product knowledge should also go hand in hand with knowing your company values. Having this knowledge will increase the customer’s level of trust and hopefully close the sale.

Believe in the Company and Product

Convincing your customers about your product can be difficult, especially if you don't believe in the company you're working for. If you genuinely feel that you are unhappy with your job or don't believe in your product, this will show in how you deal with customers.

Be Enthusiastic

Good salespeople are not enthusiastic because they can make a sale. They make a sale because they are excited. This can be nurtured by first showing genuine interest in your product and believing in the company you work for. To be enthusiastic, you must have:

• Interest
• Knowledge
• Motivation

Link Product to Customer Values

Making a connection between your customer’s values and your product can be the tipping point to closing the sale. This makes it easier for the customer to relate to your product and see the real value of what you are offering them.

Module Five: Leads

With the advent of online marketing, the definition of leads has changed. It has led to many interpretations that include clicks on a website, the number of visitors, or both. But to be considered a sales lead, the customer must need your product or service.

Sift Leads

Time is a resource that can’t be replaced or purchase. This is why you must be able to identify the best leads accurately. To determine the best leads, below are some of the criteria you should use:

• Is this person qualified to make the purchase?
  Is this person interested in making a purchase?
  Is this product really appropriate for the situation?

Time vs. Cost of Pursuing Leads

You must be conscious of the time you spend on pursuing your leads. The cost of lead generation should be proportional to the benefits.

Let Go of Leads Going Nowhere

Focus on quality, not quantity. Having an extensive list of leads can be an excellent thing, but you must check the viability of these leads. Learn how to let go of leads that go nowhere.

Focus on Positive Leads

Focus your time and energy on leads that have the best potential of becoming actual conversions. Identify positive leads on your list and develop solutions on how you could answer their needs.

Module Six: Authority

This module discusses how you can develop authority by knowing your product and business. What is authority, how it is acquired, and how to use it properly?

Develop Expertise

Age is not a defining factor in becoming an expert. Learning about your market, product, and competitors help improve your sales skills. A great way of developing your expertise is by working with a mentor. Nothing beats learning from a salesperson who has honed their skills through years of experience.

Know Your Competition

Knowing is half the battle, and identifying and watching your competitors gives you an advantage. Understanding your competitor's strategies, knowing what works and doesn't work helps you cut time on developing your marketing strategies.

Continue Education

Industry and technology are continually changing. The only way to keep with is to continue learning. You must learn tips on sales, communication, and the means to connect with customers.

Solve Customer Problems Using Authority

To be able to solve your customer's problem using authority, you must have self-confidence and be assertive. Know your product and educate your customers on how your products are the best solution for their problems.

Module Seven: Build Trust

Building trust with your clients is the key to successful sales. Customers buy from people they trust. Being honest, even when it hurts your chances of closing a sale, can go a long way in convincing people that you have the best interest at heart.

Be Transparent

Transparency and honesty go hand in hand. Customers appreciate salespeople who are transparent. Being able to discuss the highs and lows gives customers the impression that you are just like them, human.

Be Genuine

Genuine is defined as being authentic, honest, and free of hypocrisy. This is only possible if a person has solid self-esteem. Customers want open and honest salespeople.

Take on Customer’s Point of View

Placing yourself in your customer’s shoes gives you a better understanding of what they are looking for a product or service.

Module Eight: Relationships

This module helps us understand the importance of staying focused on maintaining long-term performance and achievements. We will discuss how asking for help when you feel your performance is slipping can get you back on track.

Listen Actively

Actively listening shows customers that you are concentrating on what they are saying. This involves facing the person speaking, getting rid of distractions, and focus on what they are saying.

Communicate Often

Customers not hearing from you for prolonged periods can be interpreted as you not being interested. Keep those communication lines with your clients open. Sending an email or a short call helps them feel important.

Rewards

Everybody likes to be rewarded. It shows you appreciate your customers and their business. Giving customers discount coupons is a simple way of rewarding them for their patronage. A simple thank you note can speak volumes of how much you appreciate their business.

Build New Relationships

Reaching out to new people can be intimidating. But building a customer base is essential for any salesperson. Go the extra mile to reach out to everyone. You never know who your next customer could be.

Module Nine: Communication

Good communication skill is essential not only in work but also in your personal life. In this module, we will discuss the different ways you can improve your communication, from sounding natural to a reward system for your purchasing customers.

Be Prepared, Not Scripted

The trick here is to have a script but not sound like it. Conversationally approach the sale and gradually introduce your sales pitch.

Use Humor

Using humor is a great icebreaker. However, this should be appropriate to the product and customer.

Be Yourself

Develop your selling style. It is an excellent way for customers to remember you. Being yourself shows customers that you are real and helps you stand out from others.

Thank and Reward

Showing you appreciate your customers speaks volumes and can go a long way in convincing them to buy from you in the future. A simple thank you card or a small token is all that is needed.

Module Ten: Self-Motivation

Self-motivation is something easier said than done. It takes a lot of discipline and consistency. This module will give you tips on increasing self-motivation skills that will be very useful in your sales and life in general.

Value Your Work

Motivate yourself by appreciating the value of the work you have completed already. Reminding yourself of previous rewards and the number of sales you have closed can keep the fire burning.

Reward Achievements

This section focuses on you. And to improve your self-motivation, you must learn to appreciate your efforts by rewarding your achievements. This may not come in the form of monetary rewards but can also be giving yourself a break or vacation for a job well done.

Focus on Success

Learn from your failures, but more importantly, focus on success.

Do Not Procrastinate

Procrastination, the delaying action, the postposing of movement forward. All of us are guilty of suffering from procrastination, especially during stressful or unpleasant situations. Avoid this by breaking complex tasks into simple, manageable steps.

Module Eleven Goals

Setting goals is critical to your performance. In this part of the Top 10 Sales Secrets Online Certificate course, you will learn how to set goals at work, both short and long-term. Learn how to create SMART goals, analyze performance, and modify techniques.

• SMART Goals
• Long-term Goals
• Short Term Goals
• Track and Modify

Module Twelve: Wrapping Up

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

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