Ultimate Social Selling for Small Businesses Bundle, 10 Certificate Courses
The Most Comprehensive Online Business Bundle
NOW ONLY
£337
Save £1909 (85%)OFF RRP £2246
Jumpstart A Career In Social Selling - 10 Courses in this Bundle
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Social Selling for Small Businesses
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Building an Online Business
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Building a Brand on Social Media
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Marketing with Social Media
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Basic Internet Marketing
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Internet Marketing Fundamentals
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Introduction to E-Mail Marketing
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Marketing for Small Businesses
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Communications for Small Business Owners
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Basic Business Management: Boot Camp for Business Owners
1. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
Key Learning Objectives
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
2. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
Key Learning Objectives
- Define what an online business is.
- Identify opportunities for an online business.
- Find resources to support your business.
- Create a business strategy that includes a business plan, budget, and marketing plan.
- Begin setting up a website, mobile presence, and storefront with e-commerce support.
- Decide whether or not your online business can benefit from joining an online marketplace.
- Market your online business using social media and the Internet.
3. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
Key Learning Objectives
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
4. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
Key Learning Objectives
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
5. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Key Learning Objectives
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
6. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Key Learning Objectives
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
7. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Key Learning Objectives
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
8. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Key Learning Objectives
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
9. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
Key Learning Objectives
- Define the essential pieces of communication.
- Customize these essential pieces for your company.
- Identify the processes and plans needed for clear communications.
- Develop, maintain, and evolve effective content for your communications.
10. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
Key Learning Objectives
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
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Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
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Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
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The Ultimate Social Selling for Small Businesses 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Social Selling for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Building an Online Business Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Building a Brand on Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Marketing with Social Media Online Certificate Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Course 5 - Basic Internet Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Internet Marketing Fundamentals Online Certificate Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 7 - Introduction to E-Mail Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 8 - Marketing for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Communications for Small Business Owners Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 10 - Basic Business Management: Boot Camp for Business Owners Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Who Are You and What Are You About?
- What is Our Business?
- Making Connections
- Pre-Assignment Review
- The Owner’s Role
- Ingredients for Success
- The Business Owner
- The Entrepreneur
- The Freelancer
- Words of Wisdom
- Keeping Things Moving
Session 3: Designing Your Organizational Structure
- Bringing the Idea to Life
- Getting Started
- Growth Phase One
- Growth Phase Two
- Putting the Pieces Together
- Looking at the Options
- Geographic Structure
- Divisional Structure
- Matrix Structure
- Summary
- Making Connections
- Differences for Corporations
- Choosing Board Members
- Board Issues
- The Role of Shareholders
- The Big Picture
- Words of Wisdom
- Current Thinking
- Making Connections
Session 4: Introduction to Operations Management
- Defining Operations Management
- What Does It All Mean?
- Envisioning the Process
- Introduction to Types of Operations
- Types of Operations
- Practical Application
Session 5: Understanding Financial Terms
- Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The Income Statement
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- More About Balance Sheets
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
Session 6: Getting the Right People in Place
- Six Essential Steps of Hiring
- More about Orientation
- More about Onboarding
- Making Connections
Session 7: Getting Your Product Together
- Inventory Management
- Types of Inventory
- More About Inventory
- Understanding the Value Chain
- Making Connections
- Outsourcing Options
- Quality Control
- Quality Control Philosophy
Session 8: Building a Corporate Brand
- Your Brand
- Example: Acme Widgets Inc.
- Brand Names and Slogans
- Do’s and Don’ts
- Developing a Slogan
- How People Will See Your Images
- Choosing a Color
- Color Spectrum Two
- Fonts
- Sans Serif Fonts
- Specialty Fonts
- Font Considerations
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Working It Out
Session 9: Marketing Your Product
- About the Marketing Process
- Cycle Overview
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Segmentation Case Study
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Making Connections
- Stage Four: Creating a Marketing Plan
- Price
- Price
- Place
- Promotion
- Packaging
- Making Connections
- The Final Stages: Implement, Evaluate, Review, Revise
- Leveraging Social Media
Session 10: Selling Your Product
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Initiate
- Build
- Manage
- Optimize
Session 11: Planning for the Future
- Introduction to Strategic Planning
- Identifying Your Stakeholders
- Taking the Right Approach
- Making Connections
- The Strategic Plan Pyramid
Session 12: Goal Setting and Goal Getting
- Setting Achievable Goals: Identifying Outcomes
- The Four Perspectives
- Customizing the Perspectives
- Timeline for Your Plan
- Goals with SPIRIT
- Getting Into It
Session 13: Succession Planning 101
- What is Succession Planning?
- Replacing vs. Succeeding
- Defining Succession Planning
Session 14: Managing Your Money
- What is a Budget?
- Test All Assumptions
- How Was Last Year?
- How’s The Marketplace Doing?
- What’s It Costing?
- Managing Your Budget
- Know Your Accruals
- Getting it Right
Session 15: Ethics 101
- Are You Ready?
- Sample Codes of Ethics
- Rotary Four-Way Test
- Minnesota Principles
- Asimov’s Three Laws of Robotics
- Your Code of Ethics
Session 16: Building a Strong Customer Care Team
- The Pillars of Success
- The Critical Elements of Customer Service
- Making Connections
- The Remaining Elements
- Critical Element Three: Given Life by the Employeess
- Critical Element Four: Be a Problem Solver
- A Problem Solving Process
- Critical Element Five: Measure It
- Critical Element Six: Reinforce It
- Developing and Maintaining Relationships
Session 17: Training Employees for Success
- Why Continuous Learning?
- Factors for Learning Success
- Getting Motivated for Training
- Steps in the Learning Process
- Making Connections
Session 18: Leadership Essentials
- Leading and Managing
- Leadership Styles
- Making Connections
- Applying the Styles
- The Cycle of Styles
- Managing Performance
- Making Connections
Session 19: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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About this Course |
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Jumpstart A Career In Social Selling - 10 Courses in this Bundle
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Social Selling for Small Businesses
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Building an Online Business
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Building a Brand on Social Media
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Marketing with Social Media
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Basic Internet Marketing
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Internet Marketing Fundamentals
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Introduction to E-Mail Marketing
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Marketing for Small Businesses
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Communications for Small Business Owners
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Basic Business Management: Boot Camp for Business Owners
1. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
Key Learning Objectives
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
2. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
Key Learning Objectives
- Define what an online business is.
- Identify opportunities for an online business.
- Find resources to support your business.
- Create a business strategy that includes a business plan, budget, and marketing plan.
- Begin setting up a website, mobile presence, and storefront with e-commerce support.
- Decide whether or not your online business can benefit from joining an online marketplace.
- Market your online business using social media and the Internet.
3. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
Key Learning Objectives
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
4. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
Key Learning Objectives
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
5. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Key Learning Objectives
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
6. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Key Learning Objectives
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
7. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Key Learning Objectives
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
8. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Key Learning Objectives
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
9. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
Key Learning Objectives
- Define the essential pieces of communication.
- Customize these essential pieces for your company.
- Identify the processes and plans needed for clear communications.
- Develop, maintain, and evolve effective content for your communications.
10. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
Key Learning Objectives
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time.
The Ultimate Social Selling for Small Businesses 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Social Selling for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Building an Online Business Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Building a Brand on Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Marketing with Social Media Online Certificate Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Course 5 - Basic Internet Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Internet Marketing Fundamentals Online Certificate Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 7 - Introduction to E-Mail Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 8 - Marketing for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Communications for Small Business Owners Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 10 - Basic Business Management: Boot Camp for Business Owners Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Who Are You and What Are You About?
- What is Our Business?
- Making Connections
- Pre-Assignment Review
- The Owner’s Role
- Ingredients for Success
- The Business Owner
- The Entrepreneur
- The Freelancer
- Words of Wisdom
- Keeping Things Moving
Session 3: Designing Your Organizational Structure
- Bringing the Idea to Life
- Getting Started
- Growth Phase One
- Growth Phase Two
- Putting the Pieces Together
- Looking at the Options
- Geographic Structure
- Divisional Structure
- Matrix Structure
- Summary
- Making Connections
- Differences for Corporations
- Choosing Board Members
- Board Issues
- The Role of Shareholders
- The Big Picture
- Words of Wisdom
- Current Thinking
- Making Connections
Session 4: Introduction to Operations Management
- Defining Operations Management
- What Does It All Mean?
- Envisioning the Process
- Introduction to Types of Operations
- Types of Operations
- Practical Application
Session 5: Understanding Financial Terms
- Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The Income Statement
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- More About Balance Sheets
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
Session 6: Getting the Right People in Place
- Six Essential Steps of Hiring
- More about Orientation
- More about Onboarding
- Making Connections
Session 7: Getting Your Product Together
- Inventory Management
- Types of Inventory
- More About Inventory
- Understanding the Value Chain
- Making Connections
- Outsourcing Options
- Quality Control
- Quality Control Philosophy
Session 8: Building a Corporate Brand
- Your Brand
- Example: Acme Widgets Inc.
- Brand Names and Slogans
- Do’s and Don’ts
- Developing a Slogan
- How People Will See Your Images
- Choosing a Color
- Color Spectrum Two
- Fonts
- Sans Serif Fonts
- Specialty Fonts
- Font Considerations
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Working It Out
Session 9: Marketing Your Product
- About the Marketing Process
- Cycle Overview
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Segmentation Case Study
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Making Connections
- Stage Four: Creating a Marketing Plan
- Price
- Price
- Place
- Promotion
- Packaging
- Making Connections
- The Final Stages: Implement, Evaluate, Review, Revise
- Leveraging Social Media
Session 10: Selling Your Product
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Initiate
- Build
- Manage
- Optimize
Session 11: Planning for the Future
- Introduction to Strategic Planning
- Identifying Your Stakeholders
- Taking the Right Approach
- Making Connections
- The Strategic Plan Pyramid
Session 12: Goal Setting and Goal Getting
- Setting Achievable Goals: Identifying Outcomes
- The Four Perspectives
- Customizing the Perspectives
- Timeline for Your Plan
- Goals with SPIRIT
- Getting Into It
Session 13: Succession Planning 101
- What is Succession Planning?
- Replacing vs. Succeeding
- Defining Succession Planning
Session 14: Managing Your Money
- What is a Budget?
- Test All Assumptions
- How Was Last Year?
- How’s The Marketplace Doing?
- What’s It Costing?
- Managing Your Budget
- Know Your Accruals
- Getting it Right
Session 15: Ethics 101
- Are You Ready?
- Sample Codes of Ethics
- Rotary Four-Way Test
- Minnesota Principles
- Asimov’s Three Laws of Robotics
- Your Code of Ethics
Session 16: Building a Strong Customer Care Team
- The Pillars of Success
- The Critical Elements of Customer Service
- Making Connections
- The Remaining Elements
- Critical Element Three: Given Life by the Employeess
- Critical Element Four: Be a Problem Solver
- A Problem Solving Process
- Critical Element Five: Measure It
- Critical Element Six: Reinforce It
- Developing and Maintaining Relationships
Session 17: Training Employees for Success
- Why Continuous Learning?
- Factors for Learning Success
- Getting Motivated for Training
- Steps in the Learning Process
- Making Connections
Session 18: Leadership Essentials
- Leading and Managing
- Leadership Styles
- Making Connections
- Applying the Styles
- The Cycle of Styles
- Managing Performance
- Making Connections
Session 19: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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Course Summary
| Course ID: | CFS03SSSB10CB |
|---|---|
| Delivery Mode: |
Online |
| Access: | Lifetime |
| Tutor Support: | Yes |
| Time: | Study at your own pace |
| Duration: | 60-80 Hours for total bundle |
| Assessments: | Yes |
| Qualification: | Certificate |
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