Ultimate Online Tools for Small Business Bundle, 10 Certificate Courses

The Most Comprehensive Online Tools Bundle

Ultimate Online Tools for Small Business Bundle, 10 Certificate Courses

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Familiarize Oneself with Online Tools - 10 Courses in this Bundle

  1. Online Tools for Small Business

  2. Working Smarter: Using Technology to Your Advantage

  3. Building a Brand on Social Media

  4. Marketing with Social Media

  5. Basic Internet Marketing

  6. Marketing for Small Businesses

  7. Communications for Small Business Owners

  8. Small Business Masterclass

  9. Social Selling for Small Businesses

  10. Internet Marketing Fundamentals

1. Online Tools for Small Business: Learn about free online tools for small business owners

The internet provides an information highway for communication and research and is now also a virtual toolbox for the small business owner, with free options for such essential services as marketing, promotion, project management, data acquisition, document review, graphic design, and sales transactions. This Online Tools for Small Business course will give an overview of some popular options and provide basic instruction in their functions and use. This will enable you to select options appropriate for your business and get you or your team started in using them for your business.

Key Learning Objectives

  • Google Docs
  • Canva
  • Trello
  • Survey Monkey
  • MailChimp

2. Working Smarter: Using Technology to Your Advantage: Learn How To Use Technology To Your Advantage

Technology is supposed to make life easier and simpler, but most managers find themselves cleaning up the messes caused by too many gadgets. This course is about using technology to work smarter, not harder.

In this course, you’ll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered.

Key Learning Objectives

  • Make your workplace a technology-friendly place.
  • Make the most of computers, telephones, instant messaging, e-mail,
  • contact management applications, and scheduling software.
  • Communicate better with the IT department.
  • Make the best software and training choices.
  • Set an IT budget.
  • Set expectations and responsibilities for security and privacy.
  • Keep employees safe and healthy.
  • Develop and implement a system usage policy.
  • Implement policies for dealing with company property.
  • Decide whether or not employees should telecommute.
  • Make telecommuting work.
  • Deal with workplace rage.
  • Address technological issues.

3. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

Key Learning Objectives

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

4. Marketing with Social Media: Learn to develop a social media marketing

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Key Learning Objectives

  • Developing a social media strategy Building an effective social media team
  • Analyzing the strengths and weaknesses of your social media efforts to improve them
  • Knowledge of the major social media platforms and functionalities
  • How to incorporate quality content and blogging

5. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Key Learning Objectives

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

6. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

Key Learning Objectives

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

7. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales 

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

Key Learning Objectives

  • Define the essential pieces of communication.
  • Customize these essential pieces for your company.
  • Identify the processes and plans needed for clear communications.
  • Develop, maintain, and evolve effective content for your communications.

8. Small Business Masterclass: Study Business Masterclass: Learn Marketing & Branding strategies to Make Your Business Successful!

The Business Masterclass Course is designed to help you if you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business.

In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to its full potential.

If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas.

Key Learning Objectives

  • Strategies to get your business off the ground Quickly, so you are Making Money Sooner
  • How to get your image right so your customers are confident to deal with you and Keep Coming Back
  • How to make your customers Remember Your Business
  • What is happening with your sales, which customers are profitable and which customers are eating into your Profits
  • How to profile your customers to identify your Valuable Customers
  • How to merchandise to Increase Profitability
  • Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies
  • How systems increase Productivity and Profitability
  • How to sell features, advantages, and benefits of products to Increase Sales
  • How to communicate your unique selling position to your customers to constantly Beat Competitors
  • How to write hypnotic sales copy to Achieve Higher Conversions
  • How to market your products and services to Keep Business Growing
  • How to use the web to promote your business and create Awareness For Your Brand
  • 7 key marketing strategies that are easy to follow and put into action for Long Term Growth

9. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business

If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.

In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Key Learning Objectives

  • Describe the attributes of social selling.
  • Explore how social selling can generate results for your small business.
  • Apply social selling strategies to create relevance in social media.
  • Understand the power of leveraging different social media platforms in social selling.
  • Measure your social selling results.

10. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Key Learning Objectives

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Ultimate Online Tools for Small Business 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Online Tools for Small Business Online Certificate Course

 Lesson One: Google Docs

  • Online Document Creation
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Two: Canva

  • Online Graphics Creation
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Three: Trello

  • Online Project Management
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Four: Survey Monkey

  • Online Data Acquisition
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Five: MailChimp

  • Email Marketing
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study
  • Course Wrap-Up
  • Post-Course Assessment
  • Course Summary

Course 2 - Working Smarter: Using Technology to Your Advantage Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Technology-Friendly Workplace

  • Tips and Tricks
  • Tips for Employees, Part One
  • Tips for Employees, Part Two
  • Tips for Managers
  • Ten Easy Ways to Use Technology to Make Work Fun
  • Acme Consulting, Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 3: Conquering Computers

  • Setting Expectations
  • Upgrading Software
  • Stretch!
  • Staying Focused
  • Case Study, Part One
  • Case Study, Part Two
  • Have Fun With It!

 Session 4: Communicating with the IT Dept.

  • Communicating with IT, Part One
  • Communicating with IT, Part Two
  • Communicating with IT, Part Three

 Session 5: Choosing Software Wisely

  • The Three-Step Process
  • Step Two: Evaluating the Software, Part One
  • Step Two: Evaluating the Software, Part Two
  • Step Three: Making the Purchase
  • About Upgrading
  • Upgrading Checklist
  • Acme Consulting, Part Two
  • Case Study: Tom’s Options
  • Questions

 Session 6: Technical Training

  • Types of Training
  • Training Tip

 Session 7: Setting an IT Budget

  • Budget Basics
  • Step One: Preparing a Draft
  • Costs to Consider
  • Step Two: Looking at Reality
  • Step Three: Finalizing the Budget
  • An Alternative Approach
  • The Shrinking Budget

 Session 8: Security and Privacy

  • An Employee’s Rights
  • Doing Your Part
  • An Employer’s Rights

 Session 9: Uncontrolled vs. Controlled Networks

  • Two Network Types
  • Uncontrolled Networks
  • Controlled Networks
  • About Restricting Internet Access

 Session 10: Ergonomics

  • What is Ergonomics?
  • Stretch!

 Session 11: System Usage Policies

  • What is a System Usage Policy?
  • Topics to Cover
  • Tips for Success
  • Sample Internet, E-Mail, and Computer Usage Policy
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 2
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 3
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 4
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 5
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 6
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 8
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 9
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 10
  • Acme Consulting, Part Three
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 12: Taking Care of Company Property

  • Basic Rules of Etiquette
  • The Employee’s Role
  • Making Connections

 Session 13: Time-Saving Tools

  • E-Mail Applications
  • Tips and Tricks
  • E-Mail Etiquette
  • A Word about Attachments
  • Scheduling Applications
  • Tips and Tricks
  • Contact Management Applications

 Session 14: Telephone Etiquette

  • Basic Tips
  • Voice Mail
  • Leaving Messages

 Session 15: Instant Messaging

  • Instant Messaging Etiquette
  • Understanding Acronyms

 Session 16: Telecommuting

  • What is Telecommuting?
  • Possible Disadvantages
  • Preparing for Telecommuting
  • Tips and Tricks
  • A Resource Checklist
  • Other Notes
  • To Telecommute or Not to Telecommute
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 17: Workplace Rage

  • Preventing Workplace Rage
  • A Manager’s Responsibilities

 Session 18: It’s Not Working!

  • Introduction
  • Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 19: Policies and Procedures Checklist

  • A Policies and Procedures Checklist

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Building a Brand on Social Media Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Marketing with Social Media Online Certificate Course

Session One: Course Overview

Session Two: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Course 5 - Basic Internet Marketing Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 6 - Marketing for Small Businesses Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 7 - Communications for Small Business Owners Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • 'About Us' Fact Sheet
  • 'Elevator Pitch' Fact Sheet
  • 'Social Media Summary' Fact Sheet
  • 'Strategic Summary' Fact Sheet
  • 'Contact Lists' Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 8 - Small Business Masterclass Online Certificate Course

Module 1 Getting Your Image Right

In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more.

  • Learn how to change your image and your business image.
  • Learn how to make your customers remember your business.
  • Learn what colors suit your business and will attract your target customers.
  • Learn how to act like a winner and not like a loser.
  • Are you a possibility thinker or an impossibility thinker?
  • Does your logo or slogan sell your business?

Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market.

In this interview he covers topics such as:

  • Creating brand awareness
  • Start-up marketing
  • Growing your business and dealing with expansion
  • Patenting and trade marking

Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money.

He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation.

In this interview Gerry Harvey also covers topics such as:

  • The risk of losing money and the need to generate cash flow
  • Why you should follow your passion
  • Why your perseverance will determine your success
  • How to choose the right business for you
  • The importance of educating yourself to learn a variety of skills needed to be successful in business

Module 2 Know Your Business

In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.

  • Learn how to focus on your customers, not your products.
  • Learn how to choose your ideal customer.
  • Learn how to price your products based on your ideal customers.
  • Learn which of the three pricing structures will suit your business.
  • Learn the four essential parts to making money in business.
  • Learn how to use risk management to guide your expansion.
  • Learn how to merchandise to increase profitability.

Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business.

He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble.

In this interview Ross Greenwood also covers topics such as:

  • How to run your business according to the market conditions
  • How to determine whether your business is merely a job or a sustainable business
  • How to turn the income from your business into an asset
  • The advantages of investing in commercial property over paying rent
  • How to avoid your business becoming a living nightmare
  • What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business

Module 3 Systematize Your Business

In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.

  • Learn techniques to give your business measurable consistency.

  • Learn systems that will allow you to duplicate or franchise your business.
  • Learn how systems will increase the value of your business to the potential buyer.
  • Learn the ten steps to systematizing your business.
  • Learn how systems will increase staff productivity.

Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as:

  • Introducing best practice and continuous improvement programs to keep up to date with current demands
  • Building a business slowly on strong foundations rather than rushing expansion by over financing
  • The importance of having the right skill set within the staff of the business
  • The importance of keeping an eye on the core business
  • The importance of having well-documented procedures to enable duplication of your business
  • The importance of succession planning to enable expansion
  • Learning to use your past mistakes to guide you to future success

Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest.

In this interview Tim Sims covers topics such as:

  • The elements that make a good business

  • How to take profits to a higher level without reducing costs
  • How to create value in a business
  • How private equity partners can help to grow your business
  • Understanding the importance of having a sound business strategy

Module 4 Sales Team Training

We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.

Learn how:

  • Staff members can contribute to the culture of your team
  • To train your staff on selling the features, advantages, and benefits of products
  • To communicate your unique selling position to your customers
  • To attract repeat customers
  • To decide between part-time or full-time sales staff
  • To match the personality of your sales staff to your products
  • To recapture lost sales
  • To develop business friendships
  • To use telemarketing successfully
  • To use testimonials to sell your products or services
  • Your business has the potential to lose customers
  • To manage the integrity and reputation of your business
  • Staff meetings can boost your sales team's performance

Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors.
In this interview Tim Shaw also covers topics such as:

  • What is quality customer service

  • How to brand your business
  • How to connect with your customer
  • How to use testimonials
  • Why you should continuously update your presence in the market place
  • How important the boss is to the business
  • How to leverage every sale you make
  • What portion of your sales

Module 5: Marketing your Business

We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.

  • Find your niche and dominate it.
  • Learn to blow your competition out of the water.
  • Learn what your unique selling position is.
  • Know the benefits of your products and how to market them.
  • Learn how to write an attention-grabbing headline.
  • Learn the ten biggest marketing mistakes businesses make.
  • Learn how to write hypnotic sales copy.
  • Learn how to grow your mailing list.
  • Learn when it is best to market.

Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.

In this interview David Said also covers topics such as:

  • How to present your product

  • How to control your reader's eye
  • How to control your reader's pace
  • How to write different copy for different mediums

Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors.

In this interview John Hilton covers topics such as:

  • How to take your product to the marketplace
  • How to protect your idea or technology
  • How to package your products

Module 6: Website Ranking

There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you.
Learn how:

  • To use the web to promote your business
  • To use ad words to laser guide your marketing on the web
  • Search engines work
  • Sponsored links work and their benefits
  • To get high natural ranking for free
  • The rules of search engine optimization are achieved
  • Your keywords can help get you to the top
  • To make your website relevant to the search term
  • To use testimonials to get more out of searches
  • To use links to get higher rankings
  • To use e-articles to link to your site

This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base.

In this interview Gavin Tooley covers topics such as:

  • The value of having testimonials on your website
  • Why you should make it easy for the customer to contact you and order from your website
  • Why it is important to give your customer simple options when ordering
  • Why a customer chooses an internet business instead of a face to face business
  • The best way to promote your business on the internet search engines

Module 7: Bullet Proof your Customers

In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.

You will learn:

  • Why you should know your customer
  • Who your most loyal customers are
  • How to develop a system to identify your most valuable customers
  • How to put together a customer evaluation form
  • What customer rewards programs work
  • How to create a mystery shopper program
  • How often to contact your customer
  • How to identify when you are losing a customer
  • Why an interesting newsletter that will cement relationships with your customers
  • Eye-catching formats for your newsletters
  • How to use your newsletter as a sales tool
  • How to track the sales of your customers
  • How to alter staff behavior to increase your sales
  • How to use a competitor analysis to your advantage

Module 8: Print Advertising (including yellow pages)

In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit.

You will learn

  • What will appeal to your customers
  • How to make your advert stand out from your competitors
  • What the Yellow Pages sales team will not tell you
  • How to negotiate the best price for your advert
  • How to design your advert for your target customer
  • Which classification headings will generate more inquiries
  • What fonts to use for impact headlines and body copy
  • What graphics work best
  • What style of advert to avoid
  • How to tell your customers why they should call you
  • Why Yellow Pages advertising works
  • How to track and measure the success of your Yellow Pages advert

Module 9: 7 Key Marketing Strategies

In this module, we present seven key marketing strategies that are easy to follow and put into action.

We also cover setting business goals that are on purpose for your business.

Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.

In this interview David Koch covers topics such as:

  • Effective communication for partners when dealing with finances.
  • Where to start seeking financial advice.
  • Why you should invest in income protection insurance.
  • Why it is important to have predetermined goals.
  • Tips of on how to balance your personal life with your business life.

Course 9 - Social Selling for Small Businesses Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Defining Social Selling

  • It Is What It Is
  • The Relationship Between Social Media and Sales Professionals
  • Pre-Assignment Review, Part One
  • Pre-Assignment Review, Part Two
  • Pre-Assignment Review, Part Three
  • Getting Clear
  • What’s Your Purpose?
  • Case Study

 Session 3: Doing Your Research

  • Who Will You Connect With? Part One
  • Who Will You Connect With? Part Two
  • Why Do You Want To Connect With Them?
  • How Will You Connect and Engage?
  • Making Connections
  • Making It Work
  • What Do You Need?
  • The Changing Marketplace

 Session 4: Building Relationships

  • Who Do You Know?
  • What It’s All About
  • Expanding Your Circle
  • Other People’s Content
  • Making Connections
  • Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
  • Question

 Session 5: Sharing Content

  • Being Relevant
  • Making Connections
  • Helping Your Sales Team Flourish
  • What About You?
  • Defining Yourself
  • Coaching Your Team
  • Listen and Learn
  • Case Study
  • Getting in Touch

 Session 6: Leveraging Technology

  • Diving In
  • Social Platforms – LinkedIn
  • Getting Started, Part One
  • Getting Started, Part Two
  • Getting Started, Part Three
  • Getting Started, Part Four
  • Social Platforms – Twitter
  • Knowing When You’re There
  • Summary
  • Social Platforms – The Beauty of Pictures, Part One
  • Social Platforms – The Beauty of Pictures, Part Two

 Session 7: Measuring the Results

  • Measuring Social Media, Part One
  • Measuring Social Media, Part Two
  • Your CRM

 Session 8: Keep Going Forward

  • Keep Moving
  • Making Connections, Part One
  • Making Connections, Part Two

 A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 10 - Internet Marketing Fundamentals Online Certificate Course

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

About this Course

Familiarize Oneself with Online Tools - 10 Courses in this Bundle

  1. Online Tools for Small Business

  2. Working Smarter: Using Technology to Your Advantage

  3. Building a Brand on Social Media

  4. Marketing with Social Media

  5. Basic Internet Marketing

  6. Marketing for Small Businesses

  7. Communications for Small Business Owners

  8. Small Business Masterclass

  9. Social Selling for Small Businesses

  10. Internet Marketing Fundamentals

1. Online Tools for Small Business: Learn about free online tools for small business owners

The internet provides an information highway for communication and research and is now also a virtual toolbox for the small business owner, with free options for such essential services as marketing, promotion, project management, data acquisition, document review, graphic design, and sales transactions. This Online Tools for Small Business course will give an overview of some popular options and provide basic instruction in their functions and use. This will enable you to select options appropriate for your business and get you or your team started in using them for your business.

Key Learning Objectives

  • Google Docs
  • Canva
  • Trello
  • Survey Monkey
  • MailChimp

2. Working Smarter: Using Technology to Your Advantage: Learn How To Use Technology To Your Advantage

Technology is supposed to make life easier and simpler, but most managers find themselves cleaning up the messes caused by too many gadgets. This course is about using technology to work smarter, not harder.

In this course, you’ll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered.

Key Learning Objectives

  • Make your workplace a technology-friendly place.
  • Make the most of computers, telephones, instant messaging, e-mail,
  • contact management applications, and scheduling software.
  • Communicate better with the IT department.
  • Make the best software and training choices.
  • Set an IT budget.
  • Set expectations and responsibilities for security and privacy.
  • Keep employees safe and healthy.
  • Develop and implement a system usage policy.
  • Implement policies for dealing with company property.
  • Decide whether or not employees should telecommute.
  • Make telecommuting work.
  • Deal with workplace rage.
  • Address technological issues.

3. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

Key Learning Objectives

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

4. Marketing with Social Media: Learn to develop a social media marketing

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Key Learning Objectives

  • Developing a social media strategy Building an effective social media team
  • Analyzing the strengths and weaknesses of your social media efforts to improve them
  • Knowledge of the major social media platforms and functionalities
  • How to incorporate quality content and blogging

5. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Key Learning Objectives

  • Determine how your Internet marketing strategy fits with your overall marketing plan.
  • Apply techniques to influence and engage your target market.
  • Weigh the value of using a distribution service for e-mail marketing campaigns.
  • Get started with search engine optimization.
  • Use online advertising to boost your marketing results.
  • Adjust your Internet marketing plan based on metrics and reporting.

6. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

Key Learning Objectives

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

7. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales 

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

Key Learning Objectives

  • Define the essential pieces of communication.
  • Customize these essential pieces for your company.
  • Identify the processes and plans needed for clear communications.
  • Develop, maintain, and evolve effective content for your communications.

8. Small Business Masterclass: Study Business Masterclass: Learn Marketing & Branding strategies to Make Your Business Successful!

The Business Masterclass Course is designed to help you if you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business.

In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to its full potential.

If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas.

Key Learning Objectives

  • Strategies to get your business off the ground Quickly, so you are Making Money Sooner
  • How to get your image right so your customers are confident to deal with you and Keep Coming Back
  • How to make your customers Remember Your Business
  • What is happening with your sales, which customers are profitable and which customers are eating into your Profits
  • How to profile your customers to identify your Valuable Customers
  • How to merchandise to Increase Profitability
  • Learn how to develop a system that will let your business almost run itself, freeing up your time to put in place New Marketing Strategies
  • How systems increase Productivity and Profitability
  • How to sell features, advantages, and benefits of products to Increase Sales
  • How to communicate your unique selling position to your customers to constantly Beat Competitors
  • How to write hypnotic sales copy to Achieve Higher Conversions
  • How to market your products and services to Keep Business Growing
  • How to use the web to promote your business and create Awareness For Your Brand
  • 7 key marketing strategies that are easy to follow and put into action for Long Term Growth

9. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business

If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This entrepreneurship course will show you how to use social selling via social media to the best benefit.

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.

In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Key Learning Objectives

  • Describe the attributes of social selling.
  • Explore how social selling can generate results for your small business.
  • Apply social selling strategies to create relevance in social media.
  • Understand the power of leveraging different social media platforms in social selling.
  • Measure your social selling results.

10. Internet Marketing Fundamentals: Gain the Skills required to Market Your Business Online

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Key Learning Objectives

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognise your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Ultimate Online Tools for Small Business 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Online Tools for Small Business Online Certificate Course

 Lesson One: Google Docs

  • Online Document Creation
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Two: Canva

  • Online Graphics Creation
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Three: Trello

  • Online Project Management
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Four: Survey Monkey

  • Online Data Acquisition
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study

Lesson Five: MailChimp

  • Email Marketing
  • Setting Up an Account
  • Basic Features
  • Test Drive
  • Further Study
  • Course Wrap-Up
  • Post-Course Assessment
  • Course Summary

Course 2 - Working Smarter: Using Technology to Your Advantage Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Technology-Friendly Workplace

  • Tips and Tricks
  • Tips for Employees, Part One
  • Tips for Employees, Part Two
  • Tips for Managers
  • Ten Easy Ways to Use Technology to Make Work Fun
  • Acme Consulting, Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 3: Conquering Computers

  • Setting Expectations
  • Upgrading Software
  • Stretch!
  • Staying Focused
  • Case Study, Part One
  • Case Study, Part Two
  • Have Fun With It!

 Session 4: Communicating with the IT Dept.

  • Communicating with IT, Part One
  • Communicating with IT, Part Two
  • Communicating with IT, Part Three

 Session 5: Choosing Software Wisely

  • The Three-Step Process
  • Step Two: Evaluating the Software, Part One
  • Step Two: Evaluating the Software, Part Two
  • Step Three: Making the Purchase
  • About Upgrading
  • Upgrading Checklist
  • Acme Consulting, Part Two
  • Case Study: Tom’s Options
  • Questions

 Session 6: Technical Training

  • Types of Training
  • Training Tip

 Session 7: Setting an IT Budget

  • Budget Basics
  • Step One: Preparing a Draft
  • Costs to Consider
  • Step Two: Looking at Reality
  • Step Three: Finalizing the Budget
  • An Alternative Approach
  • The Shrinking Budget

 Session 8: Security and Privacy

  • An Employee’s Rights
  • Doing Your Part
  • An Employer’s Rights

 Session 9: Uncontrolled vs. Controlled Networks

  • Two Network Types
  • Uncontrolled Networks
  • Controlled Networks
  • About Restricting Internet Access

 Session 10: Ergonomics

  • What is Ergonomics?
  • Stretch!

 Session 11: System Usage Policies

  • What is a System Usage Policy?
  • Topics to Cover
  • Tips for Success
  • Sample Internet, E-Mail, and Computer Usage Policy
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 2
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 3
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 4
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 5
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 6
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 8
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 9
  • Sample Internet, E-Mail, and Computer Usage Policy, Part 10
  • Acme Consulting, Part Three
  • Scenario Two
  • Scenario Three
  • Scenario Four

 Session 12: Taking Care of Company Property

  • Basic Rules of Etiquette
  • The Employee’s Role
  • Making Connections

 Session 13: Time-Saving Tools

  • E-Mail Applications
  • Tips and Tricks
  • E-Mail Etiquette
  • A Word about Attachments
  • Scheduling Applications
  • Tips and Tricks
  • Contact Management Applications

 Session 14: Telephone Etiquette

  • Basic Tips
  • Voice Mail
  • Leaving Messages

 Session 15: Instant Messaging

  • Instant Messaging Etiquette
  • Understanding Acronyms

 Session 16: Telecommuting

  • What is Telecommuting?
  • Possible Disadvantages
  • Preparing for Telecommuting
  • Tips and Tricks
  • A Resource Checklist
  • Other Notes
  • To Telecommute or Not to Telecommute
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 17: Workplace Rage

  • Preventing Workplace Rage
  • A Manager’s Responsibilities

 Session 18: It’s Not Working!

  • Introduction
  • Scenario One
  • Scenario Two
  • Scenario Three
  • Scenario Four
  • Scenario Five

 Session 19: Policies and Procedures Checklist

  • A Policies and Procedures Checklist

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Building a Brand on Social Media Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Marketing with Social Media Online Certificate Course

Session One: Course Overview

Session Two: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Course 5 - Basic Internet Marketing Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 6 - Marketing for Small Businesses Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 7 - Communications for Small Business Owners Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part One
  • Pre-Assignment, Part Two

 Session 2: Key Communication Components

  • What Communication Is All About
  • Attributes of Good Communication
  • Pre-Assignment Review

 Session 3: The Building Blocks

  • Business and Marketing Strategy
  • Components of Your Marketing Plan
  • Things to Consider
  • Three-Year Marketing Plan Sample
  • Sample Project Plan: Introduction
  • Sample Project Plan: Service Awareness and Feedback
  • Sample Project Plan: Annual Conference
  • Making Connections
  • Public Relations Plan
  • Allow Some Flexibility
  • Working on the Plan
  • Elevator Pitch and Executive Summary
  • The Executive Summary
  • Essential Elements
  • Developing Your Pitch: Step One
  • Developing Your Pitch: Step Two
  • Developing Your Pitch: Step Three
  • Developing Your Pitch: Step Four
  • Developing Your Pitch: Step Five
  • Delivery Tips
  • Practice Makes Perfect

 Session 4: Your Communications Plan

  • Introduction
  • Selecting Your Communications Destination
  • Identifying Audiences, Part Two
  • Making Connections, Part One
  • Making Connections, Part Two
  • Choosing a Communications Route
  • Types of Routes
  • Identifying Your Goal
  • Splitting up the Message
  • Making Connections
  • Establishing a Communications Vehicle
  • Setting up Media Guidelines
  • Sample Media Guidelines
  • Selecting a Spokesperson
  • Developing an Approval Process
  • Approval Process Guidelines
  • Defining Inbound and Outbound Marketing, Part One
  • Defining Inbound and Outbound Marketing, Part Two
  • The Reasons for Inbound Marketing, Part One
  • The Reasons for Inbound Marketing, Part Two
  • Making Connections

 Session 5: The Five C’s of a Successful Message

  • Be Clear
  • Sample E-Mail
  • Being Clear
  • Sample E-Mail
  • Being Coherent
  • Being Coherent, Part Two
  • Being Coherent, Part Three
  • Be Concise
  • Sample E-mail
  • Revised E-mail
  • Be Complete
  • Sample E-Mail
  • Revised E-Mail
  • Be Correct
  • Sample E-Mail
  • Checking for Mistakes
  • Mistakes Happen!
  • Be Compelling
  • Compelling Copy
  • Making Connections

 Session 6: Communication Strategies

  • Setting a Goal for Each Communications Piece
  • Strengthening Your Core Message
  • Key Words and Ideas
  • Thinking MEDIA

 Session 7: Sharing Information Through Media Releases

  • Key Pieces of the Media Release
  • Media Releases
  • Drafting Your Message
  • Getting Into It

 Session 8: Communicating Online

  • Blogging Tips and Tricks
  • Guidelines
  • Making Connections
  • Connecting Through Social Media
  • Making Connections
  • Getting on Board, Part One
  • Getting on Board, Part Two
  • Social Media Plan Worksheet: Basic Information
  • Basic Information, Part Two
  • Campaign Budget
  • Campaign Objectives
  • Competitive Analysis, Part One
  • Competitive Analysis, Part Two

 Session 9: Using Stories to Communicate

  • The Importance of Story, Part One
  • The Importance of Story, Part Two
  • Tell Me A Story

 Session 10: Polishers and Time Savers

  • Communication Fact Sheets
  • 'About Us' Fact Sheet
  • 'Elevator Pitch' Fact Sheet
  • 'Social Media Summary' Fact Sheet
  • 'Strategic Summary' Fact Sheet
  • 'Contact Lists' Fact Sheet
  • Maintaining Fact Sheets
  • Making Connections
  • Getting It Together
  • The Three R’s
  • Reduce
  • Reuse
  • Recycle

 Session 11: Enhancing Your Results

  • Search Engine Optimization (SEO)
  • Making Connections
  • Metatags
  • Getting the Best Results
  • Developing Keywords
  • Optimizing Our Results
  • Taking Your Communication Pulse
  • Using Focus Groups
  • Focusing on the Research
  • SWOT Analysis
  • Next Steps
  • Making Connections

 Session 12: Maintaining Your Message in Crisis

  • Communicating in a Crisis, Part One
  • Communicating in a Crisis, Part Two

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 8 - Small Business Masterclass Online Certificate Course

Module 1 Getting Your Image Right

In this module, we look at your total company image from customer perception to staff look and feel. We cover company colors, slogans, uniforms and more.

  • Learn how to change your image and your business image.
  • Learn how to make your customers remember your business.
  • Learn what colors suit your business and will attract your target customers.
  • Learn how to act like a winner and not like a loser.
  • Are you a possibility thinker or an impossibility thinker?
  • Does your logo or slogan sell your business?

Included in this module is an interview with John Ferguson, who is a small business owner of Eco-Signs. John has invented the new ecologically friendly and easy-to-use slimline light box signs and John talks about his six-year journey from starting his business in his garage to operating out of a factory and out growing it by dominating his market.

In this interview he covers topics such as:

  • Creating brand awareness
  • Start-up marketing
  • Growing your business and dealing with expansion
  • Patenting and trade marking

Also, included in this module is an interview with Gerry Harvey, who is the co-founder of the Harvey Norman retail chain in Australia and New Zealand. He talks candidly about his upbringing and his family experience of losing money and dealing with hardship and how this shaped his mindset to earn money.

He explains what keeps him motivated to stay at the top of what he does. He also talks about the need to be organized and have a balance between work, family, exercise and relaxation.

In this interview Gerry Harvey also covers topics such as:

  • The risk of losing money and the need to generate cash flow
  • Why you should follow your passion
  • Why your perseverance will determine your success
  • How to choose the right business for you
  • The importance of educating yourself to learn a variety of skills needed to be successful in business

Module 2 Know Your Business

In this module we look at what is happening with your sales. Which customers are profitable and which customers are simply eating into your profitability.

  • Learn how to focus on your customers, not your products.
  • Learn how to choose your ideal customer.
  • Learn how to price your products based on your ideal customers.
  • Learn which of the three pricing structures will suit your business.
  • Learn the four essential parts to making money in business.
  • Learn how to use risk management to guide your expansion.
  • Learn how to merchandise to increase profitability.

Included in this module is an interview with Ross Greenwood, who is the Finance Editor for the Nine Network in Australia and a small business owner himself. He discusses in detail the economic indicators that small business owners should be aware of and how these can affect your business.

He provides commentary on the best way to extend your line of credit when economic times are tough and you need more cash flow to sustain your business, without it adversely affecting your family and lifestyle. He also shares his thoughts on why nurturing relationships with your bank manager and accountant can help save your business from getting into trouble.

In this interview Ross Greenwood also covers topics such as:

  • How to run your business according to the market conditions
  • How to determine whether your business is merely a job or a sustainable business
  • How to turn the income from your business into an asset
  • The advantages of investing in commercial property over paying rent
  • How to avoid your business becoming a living nightmare
  • What skills you will need to learn if you have chosen to commercialize your interest, skill or hobby into a small business

Module 3 Systematize Your Business

In this module we will cover how to develop systems that will let your business almost run by itself, freeing up your time to put into place your new business strategies.

  • Learn techniques to give your business measurable consistency.

  • Learn systems that will allow you to duplicate or franchise your business.
  • Learn how systems will increase the value of your business to the potential buyer.
  • Learn the ten steps to systematizing your business.
  • Learn how systems will increase staff productivity.

Included in this module is an interview with Andrew Ricker, who is co-owner of The Aged Care Channel in Australia - a membership-driven organization that provides educational resources for training the staff of residential care homes via satellite. In this interview he covers topics such as:

  • Introducing best practice and continuous improvement programs to keep up to date with current demands
  • Building a business slowly on strong foundations rather than rushing expansion by over financing
  • The importance of having the right skill set within the staff of the business
  • The importance of keeping an eye on the core business
  • The importance of having well-documented procedures to enable duplication of your business
  • The importance of succession planning to enable expansion
  • Learning to use your past mistakes to guide you to future success

Also included in this module is an interview with Tim Sims, Managing Director of Pacific Equity Partners in Australia. He explains what private equity is and how it works. He gives commentary on the criteria used by private equity partners when looking at a business in which to invest.

In this interview Tim Sims covers topics such as:

  • The elements that make a good business

  • How to take profits to a higher level without reducing costs
  • How to create value in a business
  • How private equity partners can help to grow your business
  • Understanding the importance of having a sound business strategy

Module 4 Sales Team Training

We teach your staff to sell in a tough market. Your staff will be trained how to make business friendships with your main customers.

Learn how:

  • Staff members can contribute to the culture of your team
  • To train your staff on selling the features, advantages, and benefits of products
  • To communicate your unique selling position to your customers
  • To attract repeat customers
  • To decide between part-time or full-time sales staff
  • To match the personality of your sales staff to your products
  • To recapture lost sales
  • To develop business friendships
  • To use telemarketing successfully
  • To use testimonials to sell your products or services
  • Your business has the potential to lose customers
  • To manage the integrity and reputation of your business
  • Staff meetings can boost your sales team's performance

Included in this module is an interview with sales and marketing expert Tim Shaw, who is regarded as Australia's No.1 salesman. He talks about his years selling for Demtel on television and why customers buy the salesperson before they buy the product. He will help you to understand how to influence your customer to spend their money with you and not your competitors.
In this interview Tim Shaw also covers topics such as:

  • What is quality customer service

  • How to brand your business
  • How to connect with your customer
  • How to use testimonials
  • Why you should continuously update your presence in the market place
  • How important the boss is to the business
  • How to leverage every sale you make
  • What portion of your sales

Module 5: Marketing your Business

We will look at how to write copy that sells. You will learn all the rules to copywriting that help a customer make a decision to buy from you.

  • Find your niche and dominate it.
  • Learn to blow your competition out of the water.
  • Learn what your unique selling position is.
  • Know the benefits of your products and how to market them.
  • Learn how to write an attention-grabbing headline.
  • Learn the ten biggest marketing mistakes businesses make.
  • Learn how to write hypnotic sales copy.
  • Learn how to grow your mailing list.
  • Learn when it is best to market.

Included in this module is an interview with copywriter David Said, who has thirty years experience in leading Australian and international ad agencies. He explains what is required to write good copy and sell by "remote control" as he calls it.

In this interview David Said also covers topics such as:

  • How to present your product

  • How to control your reader's eye
  • How to control your reader's pace
  • How to write different copy for different mediums

Also included in this module is an interview with John Hilton, who is an inventor and Managing Director of Spatial Freedom Australia. John has invented the products Space-ball™ and the Astroid™ spatial controller, which are used in 3D design engineering. His list of clients includes companies such as Boeing, Ford and General Motors.

In this interview John Hilton covers topics such as:

  • How to take your product to the marketplace
  • How to protect your idea or technology
  • How to package your products

Module 6: Website Ranking

There are unwritten rules to getting your website onto the first page of a search engine. We take you step-by-step through how to optimize your website and make it sell for you.
Learn how:

  • To use the web to promote your business
  • To use ad words to laser guide your marketing on the web
  • Search engines work
  • Sponsored links work and their benefits
  • To get high natural ranking for free
  • The rules of search engine optimization are achieved
  • Your keywords can help get you to the top
  • To make your website relevant to the search term
  • To use testimonials to get more out of searches
  • To use links to get higher rankings
  • To use e-articles to link to your site

This module includes an interview with small business owner Gavin Tooley, owner of Click Business Cards, which are Australia's largest supplier of business cards. Click Business Cards transformed it's business from a run-of-the-mill printing business in 1996 to an internet-driven business with a global customer base.

In this interview Gavin Tooley covers topics such as:

  • The value of having testimonials on your website
  • Why you should make it easy for the customer to contact you and order from your website
  • Why it is important to give your customer simple options when ordering
  • Why a customer chooses an internet business instead of a face to face business
  • The best way to promote your business on the internet search engines

Module 7: Bullet Proof your Customers

In this module, we cover how to stop your opposition from stealing your customers. We show you how to set up a customer loyalty program. Your customer loyalty program will help your customers distinguish your business from others.

You will learn:

  • Why you should know your customer
  • Who your most loyal customers are
  • How to develop a system to identify your most valuable customers
  • How to put together a customer evaluation form
  • What customer rewards programs work
  • How to create a mystery shopper program
  • How often to contact your customer
  • How to identify when you are losing a customer
  • Why an interesting newsletter that will cement relationships with your customers
  • Eye-catching formats for your newsletters
  • How to use your newsletter as a sales tool
  • How to track the sales of your customers
  • How to alter staff behavior to increase your sales
  • How to use a competitor analysis to your advantage

Module 8: Print Advertising (including yellow pages)

In this module, we will take you through writing a Yellow Pages advert that works. We will discuss strategies to help you get more sales by splitting adverts to get the maximum benefit.

You will learn

  • What will appeal to your customers
  • How to make your advert stand out from your competitors
  • What the Yellow Pages sales team will not tell you
  • How to negotiate the best price for your advert
  • How to design your advert for your target customer
  • Which classification headings will generate more inquiries
  • What fonts to use for impact headlines and body copy
  • What graphics work best
  • What style of advert to avoid
  • How to tell your customers why they should call you
  • Why Yellow Pages advertising works
  • How to track and measure the success of your Yellow Pages advert

Module 9: 7 Key Marketing Strategies

In this module, we present seven key marketing strategies that are easy to follow and put into action.

We also cover setting business goals that are on purpose for your business.

Included in this module is an interview with David Koch, co-host of Australia's No.1 breakfast show, Sunrise. David is also well respected as a top investment and business commentator, presenting My Business Show on the Seven Network, plus A Minute on Your Business and A Minute on Your Money, which has aired on over 50 radio stations across Australia.

In this interview David Koch covers topics such as:

  • Effective communication for partners when dealing with finances.
  • Where to start seeking financial advice.
  • Why you should invest in income protection insurance.
  • Why it is important to have predetermined goals.
  • Tips of on how to balance your personal life with your business life.

Course 9 - Social Selling for Small Businesses Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Defining Social Selling

  • It Is What It Is
  • The Relationship Between Social Media and Sales Professionals
  • Pre-Assignment Review, Part One
  • Pre-Assignment Review, Part Two
  • Pre-Assignment Review, Part Three
  • Getting Clear
  • What’s Your Purpose?
  • Case Study

 Session 3: Doing Your Research

  • Who Will You Connect With? Part One
  • Who Will You Connect With? Part Two
  • Why Do You Want To Connect With Them?
  • How Will You Connect and Engage?
  • Making Connections
  • Making It Work
  • What Do You Need?
  • The Changing Marketplace

 Session 4: Building Relationships

  • Who Do You Know?
  • What It’s All About
  • Expanding Your Circle
  • Other People’s Content
  • Making Connections
  • Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
  • Question

 Session 5: Sharing Content

  • Being Relevant
  • Making Connections
  • Helping Your Sales Team Flourish
  • What About You?
  • Defining Yourself
  • Coaching Your Team
  • Listen and Learn
  • Case Study
  • Getting in Touch

 Session 6: Leveraging Technology

  • Diving In
  • Social Platforms – LinkedIn
  • Getting Started, Part One
  • Getting Started, Part Two
  • Getting Started, Part Three
  • Getting Started, Part Four
  • Social Platforms – Twitter
  • Knowing When You’re There
  • Summary
  • Social Platforms – The Beauty of Pictures, Part One
  • Social Platforms – The Beauty of Pictures, Part Two

 Session 7: Measuring the Results

  • Measuring Social Media, Part One
  • Measuring Social Media, Part Two
  • Your CRM

 Session 8: Keep Going Forward

  • Keep Moving
  • Making Connections, Part One
  • Making Connections, Part Two

 A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 10 - Internet Marketing Fundamentals Online Certificate Course

Module One - Getting Started

Module Two - SWOT Analysis in Marketing

  • Strength
  • Weaknesses
  • Opportunities
  • Threats

Module Three - Marketing Research

  • Consume all media
  • Find the right price
  • Product development and improvement
  • Identify your target audience

Module Four - Real Time Marketing

  • Dynamic Content
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media

Module Five - Brand Management

  • Every interaction counts
  • Consistent through all media
  • Unique qualities
  • Needs to be actively managed

Module Six - Social Media (Part 1)

  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share

Module Seven - Social Media (Part 2)

  • Content is King
  • Blog and interact
  • Webinars
  • Constant monitoring

Module Eight - SEO Basics

  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking

Module Nine - Website Characteristics

  • SEO Optimisation
  • Landing page
  • Analytics
  • Mobile and tablet friendly

Module Ten - Capturing Leads

  • Lead management and generation
  • Give something away
  • Quality vs Quantity
  • Capture repeat customers

Module Eleven - Campaign Characteristics

  • Tailored for your audience
  • Use powerful words
  • The 4 W's of a campaign
  • Monitor and tweak

Module Twelve - Wrapping Up

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

We provide a 7 Day Money Back Refund on all Courses

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value £300)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID: CFS03OTSB10CB
Delivery Mode: Online
Access: Lifetime
Tutor Support: Yes
Time: Study at your own pace
Duration: 60-80 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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