Ultimate Identifying and Combatting Fake News Online Bundle, 10 Certificate Courses

The Most Comprehensive Anti-Fake News Bundle

Ultimate Identifying and Combatting Fake News Online Bundle, 10 Certificate Courses

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Familiarize oneself with Fake News - 10 Courses in this Bundle

  1. Identifying and Combatting Fake News

  2. Crisis Management

  3. Working with the Media: Creating a Positive Working Relationship

  4. Public Relations Boot Camp

  5. Conducting Accurate Internet Research

  6. Honing and Delivering Your Message

  7. Research Skills

  8. Social Media in the Workplace

  9. Building a Brand on Social Media

  10. Marketing with Social Media

1. Identifying and Combatting Fake News: Learn how to turn a potential crisis into opportunities for promotion

Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.

With this Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.

Key Learning Objectives

  • Define ‘fake news’
  • Recognize the difference between ‘fake news’ and objective reporting
  • Understand the impacts of ‘fake news’ Examine proactive strategies and how they work
  • Learn reactive strategies and why they are essential
  • Discover opportunities for promotion and growth within ‘fake news’
  • Create your own ‘fake news’ action plan

2. Crisis Management: Be Ready For Emergencies

Viable organizations need to be ready for emergencies because they are a fact of doing business. This course will show you how to create a crisis management plan that will help your business prevent, respond to, and recover from all types of crises.

To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis.

Key Learning Objectives

  • Assign people to an appropriate crisis team role.
  • Conduct a crisis audit.
  • Establish the means for business continuity.
  • Determine how to manage incidents.
  • Help your team recover from a crisis.
  • Apply the process in practical exercise.

3. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media

You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

Key Learning Objectives

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media

4. Public Relations Boot Camp: Strategic Public And Media Relations

Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

Key Learning Objectives

  • Identify the steps you can take to build your credibility.
  • Identify the objections that you encounter most frequently.
  • Develop appropriate responses when prospective buyers throw you a curve.
  • Learn ways to disarm objections with proven rebuttals that get the sale back on track.
  • Learn how to recognize when a prospect is ready to buy.
  • Identify how working with your sales team can help you succeed.

5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

Key Learning Objectives

  • Describe why Internet research skills are important.
  • Create a search plan.
  • Identify what resources are the most appropriate for your search.
  • Search the surface web and the deep web using a variety of tools.
  • Assess the credibility and validity of a website.
  • Organize research notes.
  • Cite sources and avoid plagiarism.

6. Honing and Delivering Your Message: Learn to successfully communicate your message

The Honing and Delivering Your Message course that will prepare you to develop a message and remain on topic when they are presenting that message to the media and/or the public, without straying from the point they want to make.

The Honing and Delivering Your Message will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.

Key Learning Objectives

  • Ways to present your message
  • Successfully communicate your message
  • Ensure your listeners hear what you want to get across to them
  • Determine your target audience

7. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.

Objectives

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

Key Learning Objectives

  • Identify the benefits of proper research and documentation.
  • Read for maximum information retention and recall.
  • Take effective notes.
  • Plan a research strategy.
  • Identify and use various types of research sources.
  • Create preliminary and final outlines.
  • Know how to use style guides and be able to identify the most common styles.
  • Document and attribute your work to ensure you don't plagiarize.

8. Social Media in the Workplace: Develop Workplace Social Media Strategies and Policy

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work.  Our Social Media in the Workplace Online Course will help you get there.

Key Learning Objectives

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a socila media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

9. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy

10. Marketing with Social Media: Learn to develop a social media marketing

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

What will you learn with our Marketing with Social Media Online Course?

  • Developing a social media strategy Building an effective social media team
  • Analyzing the strengths and weaknesses of your social media efforts to improve them
  • Knowledge of the major social media platforms and functionalities
  • How to incorporate quality content and blogging

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Ultimate Identifying and Combatting Fake News 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Identifying and Combatting Fake News Online Certificate Course

Session One: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: Evolution of ‘The Truth’

  • The Truth
  • Pre-Assignment Review
  • Fake News Defined
  • Making Connections: Your Thoughts
  • The Media Safety Valve
  • Making Connections: Your Advisors

Session Three: The Challenge of ‘Social’

  • What is the Purpose of the Media?
  • Making Connections: Social Communication
  • Feeding the Machine
  • Making Connections: Your Advisors

Session Four: Life of a Target

  • Links in the Chain
  • How Fake News Spreads
  • You as a Link
  • Making Connections: Power of Persuasion
  • Understanding Your Company
  • Making Connections: Newsfeed Search
  • Forums for Your Audience
  • Making Connections: Storefront Review

Session Five: Deconstructing Fake News

  • Deconstructing Fake News
  • Making Connections: A Fake News Encounter
  • Separating Fact from fiction
  • Making Connections: Real or Fake

Session Six: Coping with a Crisis

  • Coping with a Crisis
  • From Crisis To Opportunity
  • Crisis Defined
  • Shrinking the Target
  • Making Connections: Reaction Time
  • Staying Clear of the Smear
  • Real Versus Fake Revisited

Session Seven: Proactive Approaches

  • Letting Social Media Serve You
  • Understanding Your Customers
  • A Closer Look at Customers Activity
  • Relationships Reviewed
  • Making Connections: A Look at Methods
  • Examining Your Ingredients
  • Making Connections: Checklist
  • Reaching Out Online
  • Making Connections: Reaching Out
  • Maintaining the Momentum
  • Your Fake News Reaction Online
  • Personal Action Plan
  • Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Course Assessment Answer Keys
  • Pre-Course Assessment
  • Post-Course Assessment

Course 2 - Crisis Management Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Burst Water Pipe
  • Call Center

 Session 2: What is Crisis Management?

  • Defining Terms
  • What Makes a Crisis?
  • The Crisis Management Team
  • Creating the Team

 Session 3: Training Leaders and Staff

  • Training Essentials
  • Three Pronged Approach
  • Conducting Training

 Session 4: Conducting the Crisis Audit

  • Why Audit?
  • Documentation Audit
  • 360 Degree Audit
  • Online Audit
  • Sample Audit Questions
  • Other Audit Considerations
  • Using a Risk Matrix

 Session 5: Performing a Risk Level Analysis

  • The Four Categories
  • Case Study, Scenario One
  • Case Study, Scenario Two
  • Case Study, Scenario Three

 Session 6: Developing a Response Process

  • Pre-Assignment Review
  • Crisis Response Process
  • Step Two: Perform Basic Crisis Management Steps
  • Step Three: Trigger the Crisis Response Process (If Appropriate)
  • Remember: Stay Flexible!

 Session 7: Consulting with the Experts

  • Considering Your Resources
  • Making Connections

 Session 8: Incident Management Techniques

  • Case Study
  • Responding to Incidents
  • Incident Related Documentation
  • Other Documents
  • Investigating Incidents
  • Accident Investigation Kit
  • Steps to Follow

 Session 9: Working Through the Issues

  • Model Overview
  • The Problem Solving Model
  • Keeping an Open Mind
  • Solving Problems the Right Way
  • Phase One
  • Definition
  • Analysis
  • Analysis
  • Phase Two
  • Brainstorming
  • Checkerboard
  • Research and Report
  • Phase Three
  • Solution Planning Worksheet
  • Three Types of Decisions
  • Advice from an Expert
  • Eight Ingredients for Good Decision Making

 Session 10: Establishing an Emergency Operations Center

  • EOC Considerations
  • Making Connections
  • Who is In Charge?

 Session 11: Building Business Continuity and Recovery

  • Creating Continuity
  • Making Connections
  • Essential Crisis Plan Elements

 Session 12: Walliallia

  • Background
  • Exercise One: Gas Line Explosion at Water Plant
  • Assignment
  • Exercise Two: How are you Feeling?
  • Assignment
  • Exercise Three: The Last Question
  • Assignment

 Session 13: Recovering and Moving On

  • Initial Adjustments
  • Working Things Out
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Working with the Media: Creating a Positive Working Relationship Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Being Interviewed

  • As a Citizen
  • Remain Calm
  • Listen to the Question, Part One
  • Listen to the Question, Part Two
  • Be Honest
  • Slander/Libel
  • Interview Preparation
  • As a Media Spokesperson

 Session 3: Providing Information to the Media

  • Security of Information and Files, Part One
  • Security of Information and Files, Part Two
  • Security of Information and Files, Part Three
  • Attribution
  • Off the Record
  • Confidential
  • Not-for-Attribution
  • Different Types of Media, Part One
  • Different Types of Media, Part Two
  • Keeping Copies of Interviews

 Session 4: Developing a Media Package

  • Bios
  • Company History
  • Headshots, Logos, Graphics, Stats, Video/Audio Clips
  • Contact Details

 Session 5: Press Releases

  • Release Information
  • Contact Information
  • Date of Release
  • Template, Part One
  • Template, Part Two
  • Points of Distribution

 Session 6: Developing Media Relationships

  • Professional vs. Personal
  • Media Contact Lists
  • Providing Tips/Story Ideas to Media
  • Who to Choose
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Public Relations Boot Camp Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Building Credibility

  • Establishing Your Credibility
  • First Impressions
  • Belief and Credibility

 Session 3: Your Competition

  • Setting Yourself Apart
  • Your Competitors
  • Your Products and Services
  • Identifying Your USP

 Session 4: Critical Communication Skills

  • Being an Excellent Communicator
  • Active Listening
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener
  • Listening for Accuracy
  • Powerful Questions
  • Closed vs. Open Questions
  • Discussing Open Questions
  • Asking Good Questions
  • Clarifying Questions
  • Listening and Questioning

 Session 5: Observation Skills

  • Looking For Clues
  • Checklist for Success
  • Body Movements
  • Facial Expressions
  • Grooming
  • Posture
  • Reading People
  • Some Light Reading

 Session 6: Handling Customer Complaints

  • Find Complaints and Fix Them
  • Self-Analysis - Calling Your Clients
  • Self-Analysis - Fixing Complaints
  • Handling Complaints

 Session 7: Overcoming Objections

  • What are Objections?
  • Attitude Check!
  • Keep Your Brain in Check!
  • Controlling Your Reactions
  • Pre-Assignment Review

 Session 8: Handling Objections

  • Universal Strategies
  • Example Interaction
  • Specific Strategies 1 to 3
  • Specific Strategies 4 to 6
  • Specific Strategies 7 to 9
  • Using the Strategies

 Session 9: Pricing Issues

  • Handling Pricing Objections
  • Managing the Objections
  • Four Factors That Stay the Same
  • How You Handle the Issues

 Session 10: How Can Teamwork Help Me?

  • Understanding the Value of Teamwork
  • Making the Team

 Session 11: Buying Signals

  • Signals to Watch For
  • Noticing Signals
  • Making the Play

 Session 12: Closing the Sale

  • Creating a Custom Toolbox
  • Strategies to Try
  • Persistence Pays Off
  • Closing Techniques: Thank You Notes
  • 15 Sales Closing Success Tips
  • The Fifteen Activities
  • Selecting One Activity
  • Sell It To Me - Introduction and Demonstration
  • Sell It To Me - Objections and Requests
  • Sell It To Me - Closing and Other Points

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Conducting Accurate Internet Research Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 6 - Honing and Delivering Your Message Online Certificate Course

Session One: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: What is Your Message?

  • What is Your Message?
  • How to Present Your Message: Who is Your Target Audience?

Session Three: Ways to Present Your Message

  • Brainstorming
  • Choosing a Communication Route

Session Four: Delivering Your Message in a Different Way

  • Pre-Assignment Revisited

Session Five: Effective Listening

  • What is Active Listening?
  • Responding to Feelings
  • Reading Cues
  • Demonstrating Listening

Session Six: What is Your Body Saying?

  • What is Your Body Saying?
  • Use Nonverbal Communication
  • The Value of a Pause
  • Attitude

Session Seven: Presenting Your Message to an Audience

  • The Elevator Pitch
  • Personal Action Plan
  • Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Pre-Course Assessment
  • Post-Course Assessment
  • Assignment Answer Keys

Course 7 - Research Skills Online Certificate Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 8 - Social Media in the Workplace Online Certificate Course

Module One - Getting Started

Module Two - Who is Social Media?

  • Online communities
  • User created content
  • Information sharing
  • Communication tools

Module Three - Defining your Social Media Policy (Part 1)

  • It should be a living document
  • Choosing an information officer
  • What can and cannot be shared
  • Legal and ethic specifications

Module Four - Defining your Social Media Policy (Part 2)

  • New hire orientation
  • Let common sense guide you
  • Nothing offensive
  • Rules on soliciting and personal posts

Module Five - Creating a Living Document

  • What is a living document?
  • How often is it revised?
  • Who will be in charge?
  • Change management

Module Six - Keeping an Eye on Security

  • Password rules
  • Needs constant monitoring
  • Keeping information confidential
  • Protecting intellectual property

Module Seven - Rules to Follow when Positing (Part 1)

  • Always show respect
  • Stop and think before you post
  • Always be honest
  • Never discredit or talk ill of competitors

Module Eight - Rules to Follow when Posting (Part 2)

  • Be transparent
  • Act like you would in real life
  • Grammar and spelling still counts
  • Never post when you are angry

Module Nine - Benefits of Social Media

  • From audience to author
  • Builds customer loyalty
  • Speed and flexibility in communication
  • Two way communications

Module Ten - The Pitfalls of Social Media

  • Bullying
  • Group think
  • Trolling
  • Remember, it is out there forever

Module Eleven - Listen to Your Customers

  • They provide great feedback
  • It makes them happy
  • Improves your brand
  • Improves product development

Module Twelve - Wrapping Up

Course 9 - Building a Brand on Social Media Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 10 - Marketing with Social Media Online Certificate Course

Session One: Course Overview

Session Two: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

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You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

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There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

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Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

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All the required material for your course is included in the online system, you do not need to buy anything else.

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You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

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About this Course

Familiarize oneself with Fake News - 10 Courses in this Bundle

  1. Identifying and Combatting Fake News

  2. Crisis Management

  3. Working with the Media: Creating a Positive Working Relationship

  4. Public Relations Boot Camp

  5. Conducting Accurate Internet Research

  6. Honing and Delivering Your Message

  7. Research Skills

  8. Social Media in the Workplace

  9. Building a Brand on Social Media

  10. Marketing with Social Media

1. Identifying and Combatting Fake News: Learn how to turn a potential crisis into opportunities for promotion

Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.

With this Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.

Key Learning Objectives

  • Define ‘fake news’
  • Recognize the difference between ‘fake news’ and objective reporting
  • Understand the impacts of ‘fake news’ Examine proactive strategies and how they work
  • Learn reactive strategies and why they are essential
  • Discover opportunities for promotion and growth within ‘fake news’
  • Create your own ‘fake news’ action plan

2. Crisis Management: Be Ready For Emergencies

Viable organizations need to be ready for emergencies because they are a fact of doing business. This course will show you how to create a crisis management plan that will help your business prevent, respond to, and recover from all types of crises.

To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis.

Key Learning Objectives

  • Assign people to an appropriate crisis team role.
  • Conduct a crisis audit.
  • Establish the means for business continuity.
  • Determine how to manage incidents.
  • Help your team recover from a crisis.
  • Apply the process in practical exercise.

3. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media

You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

Key Learning Objectives

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media

4. Public Relations Boot Camp: Strategic Public And Media Relations

Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

Key Learning Objectives

  • Identify the steps you can take to build your credibility.
  • Identify the objections that you encounter most frequently.
  • Develop appropriate responses when prospective buyers throw you a curve.
  • Learn ways to disarm objections with proven rebuttals that get the sale back on track.
  • Learn how to recognize when a prospect is ready to buy.
  • Identify how working with your sales team can help you succeed.

5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

Key Learning Objectives

  • Describe why Internet research skills are important.
  • Create a search plan.
  • Identify what resources are the most appropriate for your search.
  • Search the surface web and the deep web using a variety of tools.
  • Assess the credibility and validity of a website.
  • Organize research notes.
  • Cite sources and avoid plagiarism.

6. Honing and Delivering Your Message: Learn to successfully communicate your message

The Honing and Delivering Your Message course that will prepare you to develop a message and remain on topic when they are presenting that message to the media and/or the public, without straying from the point they want to make.

The Honing and Delivering Your Message will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.

Key Learning Objectives

  • Ways to present your message
  • Successfully communicate your message
  • Ensure your listeners hear what you want to get across to them
  • Determine your target audience

7. Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.

Objectives

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

Key Learning Objectives

  • Identify the benefits of proper research and documentation.
  • Read for maximum information retention and recall.
  • Take effective notes.
  • Plan a research strategy.
  • Identify and use various types of research sources.
  • Create preliminary and final outlines.
  • Know how to use style guides and be able to identify the most common styles.
  • Document and attribute your work to ensure you don't plagiarize.

8. Social Media in the Workplace: Develop Workplace Social Media Strategies and Policy

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work.  Our Social Media in the Workplace Online Course will help you get there.

Key Learning Objectives

  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a socila media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media

9. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy

10. Marketing with Social Media: Learn to develop a social media marketing

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

What will you learn with our Marketing with Social Media Online Course?

  • Developing a social media strategy Building an effective social media team
  • Analyzing the strengths and weaknesses of your social media efforts to improve them
  • Knowledge of the major social media platforms and functionalities
  • How to incorporate quality content and blogging

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review it at any time.

The Ultimate Identifying and Combatting Fake News 10 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Identifying and Combatting Fake News Online Certificate Course

Session One: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: Evolution of ‘The Truth’

  • The Truth
  • Pre-Assignment Review
  • Fake News Defined
  • Making Connections: Your Thoughts
  • The Media Safety Valve
  • Making Connections: Your Advisors

Session Three: The Challenge of ‘Social’

  • What is the Purpose of the Media?
  • Making Connections: Social Communication
  • Feeding the Machine
  • Making Connections: Your Advisors

Session Four: Life of a Target

  • Links in the Chain
  • How Fake News Spreads
  • You as a Link
  • Making Connections: Power of Persuasion
  • Understanding Your Company
  • Making Connections: Newsfeed Search
  • Forums for Your Audience
  • Making Connections: Storefront Review

Session Five: Deconstructing Fake News

  • Deconstructing Fake News
  • Making Connections: A Fake News Encounter
  • Separating Fact from fiction
  • Making Connections: Real or Fake

Session Six: Coping with a Crisis

  • Coping with a Crisis
  • From Crisis To Opportunity
  • Crisis Defined
  • Shrinking the Target
  • Making Connections: Reaction Time
  • Staying Clear of the Smear
  • Real Versus Fake Revisited

Session Seven: Proactive Approaches

  • Letting Social Media Serve You
  • Understanding Your Customers
  • A Closer Look at Customers Activity
  • Relationships Reviewed
  • Making Connections: A Look at Methods
  • Examining Your Ingredients
  • Making Connections: Checklist
  • Reaching Out Online
  • Making Connections: Reaching Out
  • Maintaining the Momentum
  • Your Fake News Reaction Online
  • Personal Action Plan
  • Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Course Assessment Answer Keys
  • Pre-Course Assessment
  • Post-Course Assessment

Course 2 - Crisis Management Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Burst Water Pipe
  • Call Center

 Session 2: What is Crisis Management?

  • Defining Terms
  • What Makes a Crisis?
  • The Crisis Management Team
  • Creating the Team

 Session 3: Training Leaders and Staff

  • Training Essentials
  • Three Pronged Approach
  • Conducting Training

 Session 4: Conducting the Crisis Audit

  • Why Audit?
  • Documentation Audit
  • 360 Degree Audit
  • Online Audit
  • Sample Audit Questions
  • Other Audit Considerations
  • Using a Risk Matrix

 Session 5: Performing a Risk Level Analysis

  • The Four Categories
  • Case Study, Scenario One
  • Case Study, Scenario Two
  • Case Study, Scenario Three

 Session 6: Developing a Response Process

  • Pre-Assignment Review
  • Crisis Response Process
  • Step Two: Perform Basic Crisis Management Steps
  • Step Three: Trigger the Crisis Response Process (If Appropriate)
  • Remember: Stay Flexible!

 Session 7: Consulting with the Experts

  • Considering Your Resources
  • Making Connections

 Session 8: Incident Management Techniques

  • Case Study
  • Responding to Incidents
  • Incident Related Documentation
  • Other Documents
  • Investigating Incidents
  • Accident Investigation Kit
  • Steps to Follow

 Session 9: Working Through the Issues

  • Model Overview
  • The Problem Solving Model
  • Keeping an Open Mind
  • Solving Problems the Right Way
  • Phase One
  • Definition
  • Analysis
  • Analysis
  • Phase Two
  • Brainstorming
  • Checkerboard
  • Research and Report
  • Phase Three
  • Solution Planning Worksheet
  • Three Types of Decisions
  • Advice from an Expert
  • Eight Ingredients for Good Decision Making

 Session 10: Establishing an Emergency Operations Center

  • EOC Considerations
  • Making Connections
  • Who is In Charge?

 Session 11: Building Business Continuity and Recovery

  • Creating Continuity
  • Making Connections
  • Essential Crisis Plan Elements

 Session 12: Walliallia

  • Background
  • Exercise One: Gas Line Explosion at Water Plant
  • Assignment
  • Exercise Two: How are you Feeling?
  • Assignment
  • Exercise Three: The Last Question
  • Assignment

 Session 13: Recovering and Moving On

  • Initial Adjustments
  • Working Things Out
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Working with the Media: Creating a Positive Working Relationship Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Being Interviewed

  • As a Citizen
  • Remain Calm
  • Listen to the Question, Part One
  • Listen to the Question, Part Two
  • Be Honest
  • Slander/Libel
  • Interview Preparation
  • As a Media Spokesperson

 Session 3: Providing Information to the Media

  • Security of Information and Files, Part One
  • Security of Information and Files, Part Two
  • Security of Information and Files, Part Three
  • Attribution
  • Off the Record
  • Confidential
  • Not-for-Attribution
  • Different Types of Media, Part One
  • Different Types of Media, Part Two
  • Keeping Copies of Interviews

 Session 4: Developing a Media Package

  • Bios
  • Company History
  • Headshots, Logos, Graphics, Stats, Video/Audio Clips
  • Contact Details

 Session 5: Press Releases

  • Release Information
  • Contact Information
  • Date of Release
  • Template, Part One
  • Template, Part Two
  • Points of Distribution

 Session 6: Developing Media Relationships

  • Professional vs. Personal
  • Media Contact Lists
  • Providing Tips/Story Ideas to Media
  • Who to Choose
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Public Relations Boot Camp Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Building Credibility

  • Establishing Your Credibility
  • First Impressions
  • Belief and Credibility

 Session 3: Your Competition

  • Setting Yourself Apart
  • Your Competitors
  • Your Products and Services
  • Identifying Your USP

 Session 4: Critical Communication Skills

  • Being an Excellent Communicator
  • Active Listening
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener
  • Listening for Accuracy
  • Powerful Questions
  • Closed vs. Open Questions
  • Discussing Open Questions
  • Asking Good Questions
  • Clarifying Questions
  • Listening and Questioning

 Session 5: Observation Skills

  • Looking For Clues
  • Checklist for Success
  • Body Movements
  • Facial Expressions
  • Grooming
  • Posture
  • Reading People
  • Some Light Reading

 Session 6: Handling Customer Complaints

  • Find Complaints and Fix Them
  • Self-Analysis - Calling Your Clients
  • Self-Analysis - Fixing Complaints
  • Handling Complaints

 Session 7: Overcoming Objections

  • What are Objections?
  • Attitude Check!
  • Keep Your Brain in Check!
  • Controlling Your Reactions
  • Pre-Assignment Review

 Session 8: Handling Objections

  • Universal Strategies
  • Example Interaction
  • Specific Strategies 1 to 3
  • Specific Strategies 4 to 6
  • Specific Strategies 7 to 9
  • Using the Strategies

 Session 9: Pricing Issues

  • Handling Pricing Objections
  • Managing the Objections
  • Four Factors That Stay the Same
  • How You Handle the Issues

 Session 10: How Can Teamwork Help Me?

  • Understanding the Value of Teamwork
  • Making the Team

 Session 11: Buying Signals

  • Signals to Watch For
  • Noticing Signals
  • Making the Play

 Session 12: Closing the Sale

  • Creating a Custom Toolbox
  • Strategies to Try
  • Persistence Pays Off
  • Closing Techniques: Thank You Notes
  • 15 Sales Closing Success Tips
  • The Fifteen Activities
  • Selecting One Activity
  • Sell It To Me - Introduction and Demonstration
  • Sell It To Me - Objections and Requests
  • Sell It To Me - Closing and Other Points

 Session 13: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Conducting Accurate Internet Research Online Certificate Course

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 6 - Honing and Delivering Your Message Online Certificate Course

Session One: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

Session Two: What is Your Message?

  • What is Your Message?
  • How to Present Your Message: Who is Your Target Audience?

Session Three: Ways to Present Your Message

  • Brainstorming
  • Choosing a Communication Route

Session Four: Delivering Your Message in a Different Way

  • Pre-Assignment Revisited

Session Five: Effective Listening

  • What is Active Listening?
  • Responding to Feelings
  • Reading Cues
  • Demonstrating Listening

Session Six: What is Your Body Saying?

  • What is Your Body Saying?
  • Use Nonverbal Communication
  • The Value of a Pause
  • Attitude

Session Seven: Presenting Your Message to an Audience

  • The Elevator Pitch
  • Personal Action Plan
  • Summary
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Pre-Course Assessment
  • Post-Course Assessment
  • Assignment Answer Keys

Course 7 - Research Skills Online Certificate Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Why Are Research Skills Important?

  •     The Importance of Good Research Skills
  •     Additional skills

Session 3: Basic Skills

  •     Reading and Note-Taking Techniques
  •     GO-PARSE: Get Organized
  •     GO-PARSE: Preview
  •     GO-PARSE: Ask
  •     GO-PARSE: Read
  •     GO-PARSE: Summarize
  •     Common Shorthand Symbols
  •     More Summarizing Tips
  •     Go-PARSE: Evaluate
  •     PARSE in Action
  •     Improving Your Recall
  •     Attitude is Everything
  •     Use All Your Senses
  •     Sing It, Say It, Rhyme It
  •     Organize and Pattern
  •     Remember the 7±2 Rule
  •     The Ladder of Abstraction

Session 4: Planning Your Research Strategy

  •     A Research Model
  •     Identifying a Focal Point
  •     Your One-Minute Pitch
  •     Getting Focused
  •     Writing a Draft Outline

Session 5: Where to Look and What to Look For

  •     Primary vs. Secondary Sources
  •     Analyzing Sources
  •     Using Others' Bibliographies

Session 6: Finding Information the Old-Fashioned Way

  •     Useful Resources: Reference Sources
  •     Useful Resources: Journals and Trade Publications
  •     Useful Resources: Your Network
  •     Understanding the Dewey Decimal System
  •     Understanding the Dewey Decimal System: The First Summary
  •     Understanding the Dewey Decimal System: The Second Summary
  •     Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

  •     Finding the Good Stuff: Our Favorite Sites
  •     About Wikipedia
  •     Mind Mapping

Session 8: Getting Ready to Write

  •     Writing a Draft Outline
  •     Organizing Your Notes

Session 9: Putting Pen to Paper

  •     Writing Basics
  •     The Four C's
  •     Checklist for Revising
  •     Checklist for Revising: Check the Length
  •     Checklist for Revising: Check the Organizational Structure
  •     Checklist for Revising: Check the Style
  •     Checklist for Revising: Check the Spelling, Grammar, and Punctuation
  •     Don't Plagiarize!
  •     Documentation Styles
  •     Citing Sources
  •     Entry Components
  •     Putting it Into Practice

Session 10: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 8 - Social Media in the Workplace Online Certificate Course

Module One - Getting Started

Module Two - Who is Social Media?

  • Online communities
  • User created content
  • Information sharing
  • Communication tools

Module Three - Defining your Social Media Policy (Part 1)

  • It should be a living document
  • Choosing an information officer
  • What can and cannot be shared
  • Legal and ethic specifications

Module Four - Defining your Social Media Policy (Part 2)

  • New hire orientation
  • Let common sense guide you
  • Nothing offensive
  • Rules on soliciting and personal posts

Module Five - Creating a Living Document

  • What is a living document?
  • How often is it revised?
  • Who will be in charge?
  • Change management

Module Six - Keeping an Eye on Security

  • Password rules
  • Needs constant monitoring
  • Keeping information confidential
  • Protecting intellectual property

Module Seven - Rules to Follow when Positing (Part 1)

  • Always show respect
  • Stop and think before you post
  • Always be honest
  • Never discredit or talk ill of competitors

Module Eight - Rules to Follow when Posting (Part 2)

  • Be transparent
  • Act like you would in real life
  • Grammar and spelling still counts
  • Never post when you are angry

Module Nine - Benefits of Social Media

  • From audience to author
  • Builds customer loyalty
  • Speed and flexibility in communication
  • Two way communications

Module Ten - The Pitfalls of Social Media

  • Bullying
  • Group think
  • Trolling
  • Remember, it is out there forever

Module Eleven - Listen to Your Customers

  • They provide great feedback
  • It makes them happy
  • Improves your brand
  • Improves product development

Module Twelve - Wrapping Up

Course 9 - Building a Brand on Social Media Online Certificate Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment

 Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

 Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?
  • Pre-Assignment Review

 Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

 Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

 Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

 Session 7: Building Customer Trust

  • Making Connections

 Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

 Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

 Session 10: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 10 - Marketing with Social Media Online Certificate Course

Session One: Course Overview

Session Two: Getting Started

  • What is Social Media?
  • Pre-Assignment Review

Session Three: Understanding the Marketing Mix

  • The Five P’s and Social Media
  • Exercise Your Muscle

Session Four: Developing a Social Media Plan

  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?

Session Five: Building Your Social Media Team

  • Building the Team
  • The Community

Session Six: Using Social Media to Build Internal Communities

  • Does it Mean Everyone is Online All the Time?
  • Make it Work

Session Seven: Analyzing Your Impact with Metrics

  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

  • That’s Not Good!
  • Get Smart

Session Ten: Using Facebook

  • Getting Started
  • Building Your Community
  • Taking it Further

Session Eleven: Using LinkedIn

  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected

Session Twelve: Using Twitter

  • Tweeting
  • Making it Memorable
  • Using Lists

Session Thirteen: Building a Blog

  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet. 

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

We provide a 7 Day Money Back Refund on all Courses

Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value £300)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
  • Achieve your dreams using your imagination.
  • How to have faith in yourself.
Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID: CFS03ICFN10CB
Delivery Mode: Online
Access: Lifetime
Tutor Support: Yes
Time: Study at your own pace
Duration: 60-80 Hours for total bundle
Assessments: Yes
Qualification: Certificate

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