Ultimate Identifying and Combatting Fake News Online Bundle, 10 Certificate Courses
The Most Comprehensive Anti-Fake News Bundle
NOW ONLY
£339
Save £1921 (85%)OFF RRP £2260
Familiarize oneself with Fake News - 10 Courses in this Bundle
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Identifying and Combatting Fake News
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Crisis Management
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Working with the Media: Creating a Positive Working Relationship
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Public Relations Boot Camp
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Conducting Accurate Internet Research
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Honing and Delivering Your Message
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Research Skills
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Social Media in the Workplace
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Building a Brand on Social Media
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Marketing with Social Media
1. Identifying and Combatting Fake News: Learn how to turn a potential crisis into opportunities for promotion
Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.
With this Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.
Key Learning Objectives
- Define ‘fake news’
- Recognize the difference between ‘fake news’ and objective reporting
- Understand the impacts of ‘fake news’ Examine proactive strategies and how they work
- Learn reactive strategies and why they are essential
- Discover opportunities for promotion and growth within ‘fake news’
- Create your own ‘fake news’ action plan
2. Crisis Management: Be Ready For Emergencies
Viable organizations need to be ready for emergencies because they are a fact of doing business. This course will show you how to create a crisis management plan that will help your business prevent, respond to, and recover from all types of crises.
To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis.
Key Learning Objectives
- Assign people to an appropriate crisis team role.
- Conduct a crisis audit.
- Establish the means for business continuity.
- Determine how to manage incidents.
- Help your team recover from a crisis.
- Apply the process in practical exercise.
3. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
Key Learning Objectives
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
4. Public Relations Boot Camp: Strategic Public And Media Relations
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Key Learning Objectives
- Identify the steps you can take to build your credibility.
- Identify the objections that you encounter most frequently.
- Develop appropriate responses when prospective buyers throw you a curve.
- Learn ways to disarm objections with proven rebuttals that get the sale back on track.
- Learn how to recognize when a prospect is ready to buy.
- Identify how working with your sales team can help you succeed.
5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
Key Learning Objectives
- Describe why Internet research skills are important.
- Create a search plan.
- Identify what resources are the most appropriate for your search.
- Search the surface web and the deep web using a variety of tools.
- Assess the credibility and validity of a website.
- Organize research notes.
- Cite sources and avoid plagiarism.
6. Honing and Delivering Your Message: Learn to successfully communicate your message
The Honing and Delivering Your Message course that will prepare you to develop a message and remain on topic when they are presenting that message to the media and/or the public, without straying from the point they want to make.
The Honing and Delivering Your Message will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.
Key Learning Objectives
- Ways to present your message
- Successfully communicate your message
- Ensure your listeners hear what you want to get across to them
- Determine your target audience
7. Research Skills: Learn The Basics Of Research Skills
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives
In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.
Key Learning Objectives
- Identify the benefits of proper research and documentation.
- Read for maximum information retention and recall.
- Take effective notes.
- Plan a research strategy.
- Identify and use various types of research sources.
- Create preliminary and final outlines.
- Know how to use style guides and be able to identify the most common styles.
- Document and attribute your work to ensure you don't plagiarize.
8. Social Media in the Workplace: Develop Workplace Social Media Strategies and Policy
People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.
To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work. Our Social Media in the Workplace Online Course will help you get there.
Key Learning Objectives
- Learn the meaning of social media
- Learn different ways social media is used and altered
- Build and maintain a socila media policy
- Keeping your social media secure
- Establishing rules for the social media the company posts
- Discover the benefits and pitfalls of using social media
9. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy
10. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
What will you learn with our Marketing with Social Media Online Course?
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
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For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time.
The Ultimate Identifying and Combatting Fake News 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Identifying and Combatting Fake News Online Certificate Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Evolution of ‘The Truth’
- The Truth
- Pre-Assignment Review
- Fake News Defined
- Making Connections: Your Thoughts
- The Media Safety Valve
- Making Connections: Your Advisors
Session Three: The Challenge of ‘Social’
- What is the Purpose of the Media?
- Making Connections: Social Communication
- Feeding the Machine
- Making Connections: Your Advisors
Session Four: Life of a Target
- Links in the Chain
- How Fake News Spreads
- You as a Link
- Making Connections: Power of Persuasion
- Understanding Your Company
- Making Connections: Newsfeed Search
- Forums for Your Audience
- Making Connections: Storefront Review
Session Five: Deconstructing Fake News
- Deconstructing Fake News
- Making Connections: A Fake News Encounter
- Separating Fact from fiction
- Making Connections: Real or Fake
Session Six: Coping with a Crisis
- Coping with a Crisis
- From Crisis To Opportunity
- Crisis Defined
- Shrinking the Target
- Making Connections: Reaction Time
- Staying Clear of the Smear
- Real Versus Fake Revisited
Session Seven: Proactive Approaches
- Letting Social Media Serve You
- Understanding Your Customers
- A Closer Look at Customers Activity
- Relationships Reviewed
- Making Connections: A Look at Methods
- Examining Your Ingredients
- Making Connections: Checklist
- Reaching Out Online
- Making Connections: Reaching Out
- Maintaining the Momentum
- Your Fake News Reaction Online
- Personal Action Plan
- Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Course Assessment Answer Keys
- Pre-Course Assessment
- Post-Course Assessment
Course 2 - Crisis Management Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Burst Water Pipe
- Call Center
Session 2: What is Crisis Management?
- Defining Terms
- What Makes a Crisis?
- The Crisis Management Team
- Creating the Team
Session 3: Training Leaders and Staff
- Training Essentials
- Three Pronged Approach
- Conducting Training
Session 4: Conducting the Crisis Audit
- Why Audit?
- Documentation Audit
- 360 Degree Audit
- Online Audit
- Sample Audit Questions
- Other Audit Considerations
- Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
- The Four Categories
- Case Study, Scenario One
- Case Study, Scenario Two
- Case Study, Scenario Three
Session 6: Developing a Response Process
- Pre-Assignment Review
- Crisis Response Process
- Step Two: Perform Basic Crisis Management Steps
- Step Three: Trigger the Crisis Response Process (If Appropriate)
- Remember: Stay Flexible!
Session 7: Consulting with the Experts
- Considering Your Resources
- Making Connections
Session 8: Incident Management Techniques
- Case Study
- Responding to Incidents
- Incident Related Documentation
- Other Documents
- Investigating Incidents
- Accident Investigation Kit
- Steps to Follow
Session 9: Working Through the Issues
- Model Overview
- The Problem Solving Model
- Keeping an Open Mind
- Solving Problems the Right Way
- Phase One
- Definition
- Analysis
- Analysis
- Phase Two
- Brainstorming
- Checkerboard
- Research and Report
- Phase Three
- Solution Planning Worksheet
- Three Types of Decisions
- Advice from an Expert
- Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
- EOC Considerations
- Making Connections
- Who is In Charge?
Session 11: Building Business Continuity and Recovery
- Creating Continuity
- Making Connections
- Essential Crisis Plan Elements
Session 12: Walliallia
- Background
- Exercise One: Gas Line Explosion at Water Plant
- Assignment
- Exercise Two: How are you Feeling?
- Assignment
- Exercise Three: The Last Question
- Assignment
Session 13: Recovering and Moving On
- Initial Adjustments
- Working Things Out
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Working with the Media: Creating a Positive Working Relationship Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Public Relations Boot Camp Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Building Credibility
- Establishing Your Credibility
- First Impressions
- Belief and Credibility
Session 3: Your Competition
- Setting Yourself Apart
- Your Competitors
- Your Products and Services
- Identifying Your USP
Session 4: Critical Communication Skills
- Being an Excellent Communicator
- Active Listening
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
- Listening for Accuracy
- Powerful Questions
- Closed vs. Open Questions
- Discussing Open Questions
- Asking Good Questions
- Clarifying Questions
- Listening and Questioning
Session 5: Observation Skills
- Looking For Clues
- Checklist for Success
- Body Movements
- Facial Expressions
- Grooming
- Posture
- Reading People
- Some Light Reading
Session 6: Handling Customer Complaints
- Find Complaints and Fix Them
- Self-Analysis - Calling Your Clients
- Self-Analysis - Fixing Complaints
- Handling Complaints
Session 7: Overcoming Objections
- What are Objections?
- Attitude Check!
- Keep Your Brain in Check!
- Controlling Your Reactions
- Pre-Assignment Review
Session 8: Handling Objections
- Universal Strategies
- Example Interaction
- Specific Strategies 1 to 3
- Specific Strategies 4 to 6
- Specific Strategies 7 to 9
- Using the Strategies
Session 9: Pricing Issues
- Handling Pricing Objections
- Managing the Objections
- Four Factors That Stay the Same
- How You Handle the Issues
Session 10: How Can Teamwork Help Me?
- Understanding the Value of Teamwork
- Making the Team
Session 11: Buying Signals
- Signals to Watch For
- Noticing Signals
- Making the Play
Session 12: Closing the Sale
- Creating a Custom Toolbox
- Strategies to Try
- Persistence Pays Off
- Closing Techniques: Thank You Notes
- 15 Sales Closing Success Tips
- The Fifteen Activities
- Selecting One Activity
- Sell It To Me - Introduction and Demonstration
- Sell It To Me - Objections and Requests
- Sell It To Me - Closing and Other Points
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Conducting Accurate Internet Research Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Honing and Delivering Your Message Online Certificate Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: What is Your Message?
- What is Your Message?
- How to Present Your Message: Who is Your Target Audience?
Session Three: Ways to Present Your Message
- Brainstorming
- Choosing a Communication Route
Session Four: Delivering Your Message in a Different Way
- Pre-Assignment Revisited
Session Five: Effective Listening
- What is Active Listening?
- Responding to Feelings
- Reading Cues
- Demonstrating Listening
Session Six: What is Your Body Saying?
- What is Your Body Saying?
- Use Nonverbal Communication
- The Value of a Pause
- Attitude
Session Seven: Presenting Your Message to an Audience
- The Elevator Pitch
- Personal Action Plan
- Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Pre-Course Assessment
- Post-Course Assessment
- Assignment Answer Keys
Course 7 - Research Skills Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 8 - Social Media in the Workplace Online Certificate Course
Module One - Getting Started
Module Two - Who is Social Media?
- Online communities
- User created content
- Information sharing
- Communication tools
Module Three - Defining your Social Media Policy (Part 1)
- It should be a living document
- Choosing an information officer
- What can and cannot be shared
- Legal and ethic specifications
Module Four - Defining your Social Media Policy (Part 2)
- New hire orientation
- Let common sense guide you
- Nothing offensive
- Rules on soliciting and personal posts
Module Five - Creating a Living Document
- What is a living document?
- How often is it revised?
- Who will be in charge?
- Change management
Module Six - Keeping an Eye on Security
- Password rules
- Needs constant monitoring
- Keeping information confidential
- Protecting intellectual property
Module Seven - Rules to Follow when Positing (Part 1)
- Always show respect
- Stop and think before you post
- Always be honest
- Never discredit or talk ill of competitors
Module Eight - Rules to Follow when Posting (Part 2)
- Be transparent
- Act like you would in real life
- Grammar and spelling still counts
- Never post when you are angry
Module Nine - Benefits of Social Media
- From audience to author
- Builds customer loyalty
- Speed and flexibility in communication
- Two way communications
Module Ten - The Pitfalls of Social Media
- Bullying
- Group think
- Trolling
- Remember, it is out there forever
Module Eleven - Listen to Your Customers
- They provide great feedback
- It makes them happy
- Improves your brand
- Improves product development
Module Twelve - Wrapping Up
Course 9 - Building a Brand on Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 10 - Marketing with Social Media Online Certificate Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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About this Course |
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Familiarize oneself with Fake News - 10 Courses in this Bundle
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Identifying and Combatting Fake News
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Crisis Management
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Working with the Media: Creating a Positive Working Relationship
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Public Relations Boot Camp
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Conducting Accurate Internet Research
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Honing and Delivering Your Message
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Research Skills
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Social Media in the Workplace
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Building a Brand on Social Media
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Marketing with Social Media
1. Identifying and Combatting Fake News: Learn how to turn a potential crisis into opportunities for promotion
Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.
With this Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.
Key Learning Objectives
- Define ‘fake news’
- Recognize the difference between ‘fake news’ and objective reporting
- Understand the impacts of ‘fake news’ Examine proactive strategies and how they work
- Learn reactive strategies and why they are essential
- Discover opportunities for promotion and growth within ‘fake news’
- Create your own ‘fake news’ action plan
2. Crisis Management: Be Ready For Emergencies
Viable organizations need to be ready for emergencies because they are a fact of doing business. This course will show you how to create a crisis management plan that will help your business prevent, respond to, and recover from all types of crises.
To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis.
Key Learning Objectives
- Assign people to an appropriate crisis team role.
- Conduct a crisis audit.
- Establish the means for business continuity.
- Determine how to manage incidents.
- Help your team recover from a crisis.
- Apply the process in practical exercise.
3. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
Key Learning Objectives
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
4. Public Relations Boot Camp: Strategic Public And Media Relations
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Key Learning Objectives
- Identify the steps you can take to build your credibility.
- Identify the objections that you encounter most frequently.
- Develop appropriate responses when prospective buyers throw you a curve.
- Learn ways to disarm objections with proven rebuttals that get the sale back on track.
- Learn how to recognize when a prospect is ready to buy.
- Identify how working with your sales team can help you succeed.
5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research
We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
Key Learning Objectives
- Describe why Internet research skills are important.
- Create a search plan.
- Identify what resources are the most appropriate for your search.
- Search the surface web and the deep web using a variety of tools.
- Assess the credibility and validity of a website.
- Organize research notes.
- Cite sources and avoid plagiarism.
6. Honing and Delivering Your Message: Learn to successfully communicate your message
The Honing and Delivering Your Message course that will prepare you to develop a message and remain on topic when they are presenting that message to the media and/or the public, without straying from the point they want to make.
The Honing and Delivering Your Message will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.
Key Learning Objectives
- Ways to present your message
- Successfully communicate your message
- Ensure your listeners hear what you want to get across to them
- Determine your target audience
7. Research Skills: Learn The Basics Of Research Skills
It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.
Objectives
In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.
Key Learning Objectives
- Identify the benefits of proper research and documentation.
- Read for maximum information retention and recall.
- Take effective notes.
- Plan a research strategy.
- Identify and use various types of research sources.
- Create preliminary and final outlines.
- Know how to use style guides and be able to identify the most common styles.
- Document and attribute your work to ensure you don't plagiarize.
8. Social Media in the Workplace: Develop Workplace Social Media Strategies and Policy
People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.
To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work. Our Social Media in the Workplace Online Course will help you get there.
Key Learning Objectives
- Learn the meaning of social media
- Learn different ways social media is used and altered
- Build and maintain a socila media policy
- Keeping your social media secure
- Establishing rules for the social media the company posts
- Discover the benefits and pitfalls of using social media
9. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy
10. Marketing with Social Media: Learn to develop a social media marketing
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
What will you learn with our Marketing with Social Media Online Course?
- Developing a social media strategy Building an effective social media team
- Analyzing the strengths and weaknesses of your social media efforts to improve them
- Knowledge of the major social media platforms and functionalities
- How to incorporate quality content and blogging
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
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The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time.
The Ultimate Identifying and Combatting Fake News 10 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Identifying and Combatting Fake News Online Certificate Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Evolution of ‘The Truth’
- The Truth
- Pre-Assignment Review
- Fake News Defined
- Making Connections: Your Thoughts
- The Media Safety Valve
- Making Connections: Your Advisors
Session Three: The Challenge of ‘Social’
- What is the Purpose of the Media?
- Making Connections: Social Communication
- Feeding the Machine
- Making Connections: Your Advisors
Session Four: Life of a Target
- Links in the Chain
- How Fake News Spreads
- You as a Link
- Making Connections: Power of Persuasion
- Understanding Your Company
- Making Connections: Newsfeed Search
- Forums for Your Audience
- Making Connections: Storefront Review
Session Five: Deconstructing Fake News
- Deconstructing Fake News
- Making Connections: A Fake News Encounter
- Separating Fact from fiction
- Making Connections: Real or Fake
Session Six: Coping with a Crisis
- Coping with a Crisis
- From Crisis To Opportunity
- Crisis Defined
- Shrinking the Target
- Making Connections: Reaction Time
- Staying Clear of the Smear
- Real Versus Fake Revisited
Session Seven: Proactive Approaches
- Letting Social Media Serve You
- Understanding Your Customers
- A Closer Look at Customers Activity
- Relationships Reviewed
- Making Connections: A Look at Methods
- Examining Your Ingredients
- Making Connections: Checklist
- Reaching Out Online
- Making Connections: Reaching Out
- Maintaining the Momentum
- Your Fake News Reaction Online
- Personal Action Plan
- Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Course Assessment Answer Keys
- Pre-Course Assessment
- Post-Course Assessment
Course 2 - Crisis Management Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Burst Water Pipe
- Call Center
Session 2: What is Crisis Management?
- Defining Terms
- What Makes a Crisis?
- The Crisis Management Team
- Creating the Team
Session 3: Training Leaders and Staff
- Training Essentials
- Three Pronged Approach
- Conducting Training
Session 4: Conducting the Crisis Audit
- Why Audit?
- Documentation Audit
- 360 Degree Audit
- Online Audit
- Sample Audit Questions
- Other Audit Considerations
- Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
- The Four Categories
- Case Study, Scenario One
- Case Study, Scenario Two
- Case Study, Scenario Three
Session 6: Developing a Response Process
- Pre-Assignment Review
- Crisis Response Process
- Step Two: Perform Basic Crisis Management Steps
- Step Three: Trigger the Crisis Response Process (If Appropriate)
- Remember: Stay Flexible!
Session 7: Consulting with the Experts
- Considering Your Resources
- Making Connections
Session 8: Incident Management Techniques
- Case Study
- Responding to Incidents
- Incident Related Documentation
- Other Documents
- Investigating Incidents
- Accident Investigation Kit
- Steps to Follow
Session 9: Working Through the Issues
- Model Overview
- The Problem Solving Model
- Keeping an Open Mind
- Solving Problems the Right Way
- Phase One
- Definition
- Analysis
- Analysis
- Phase Two
- Brainstorming
- Checkerboard
- Research and Report
- Phase Three
- Solution Planning Worksheet
- Three Types of Decisions
- Advice from an Expert
- Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
- EOC Considerations
- Making Connections
- Who is In Charge?
Session 11: Building Business Continuity and Recovery
- Creating Continuity
- Making Connections
- Essential Crisis Plan Elements
Session 12: Walliallia
- Background
- Exercise One: Gas Line Explosion at Water Plant
- Assignment
- Exercise Two: How are you Feeling?
- Assignment
- Exercise Three: The Last Question
- Assignment
Session 13: Recovering and Moving On
- Initial Adjustments
- Working Things Out
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Working with the Media: Creating a Positive Working Relationship Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Public Relations Boot Camp Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Building Credibility
- Establishing Your Credibility
- First Impressions
- Belief and Credibility
Session 3: Your Competition
- Setting Yourself Apart
- Your Competitors
- Your Products and Services
- Identifying Your USP
Session 4: Critical Communication Skills
- Being an Excellent Communicator
- Active Listening
- Responding to Feelings
- Reading Cues
- Demonstration Cues
- Tips for Becoming a Better Listener
- Listening for Accuracy
- Powerful Questions
- Closed vs. Open Questions
- Discussing Open Questions
- Asking Good Questions
- Clarifying Questions
- Listening and Questioning
Session 5: Observation Skills
- Looking For Clues
- Checklist for Success
- Body Movements
- Facial Expressions
- Grooming
- Posture
- Reading People
- Some Light Reading
Session 6: Handling Customer Complaints
- Find Complaints and Fix Them
- Self-Analysis - Calling Your Clients
- Self-Analysis - Fixing Complaints
- Handling Complaints
Session 7: Overcoming Objections
- What are Objections?
- Attitude Check!
- Keep Your Brain in Check!
- Controlling Your Reactions
- Pre-Assignment Review
Session 8: Handling Objections
- Universal Strategies
- Example Interaction
- Specific Strategies 1 to 3
- Specific Strategies 4 to 6
- Specific Strategies 7 to 9
- Using the Strategies
Session 9: Pricing Issues
- Handling Pricing Objections
- Managing the Objections
- Four Factors That Stay the Same
- How You Handle the Issues
Session 10: How Can Teamwork Help Me?
- Understanding the Value of Teamwork
- Making the Team
Session 11: Buying Signals
- Signals to Watch For
- Noticing Signals
- Making the Play
Session 12: Closing the Sale
- Creating a Custom Toolbox
- Strategies to Try
- Persistence Pays Off
- Closing Techniques: Thank You Notes
- 15 Sales Closing Success Tips
- The Fifteen Activities
- Selecting One Activity
- Sell It To Me - Introduction and Demonstration
- Sell It To Me - Objections and Requests
- Sell It To Me - Closing and Other Points
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Conducting Accurate Internet Research Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Honing and Delivering Your Message Online Certificate Course
Session One: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: What is Your Message?
- What is Your Message?
- How to Present Your Message: Who is Your Target Audience?
Session Three: Ways to Present Your Message
- Brainstorming
- Choosing a Communication Route
Session Four: Delivering Your Message in a Different Way
- Pre-Assignment Revisited
Session Five: Effective Listening
- What is Active Listening?
- Responding to Feelings
- Reading Cues
- Demonstrating Listening
Session Six: What is Your Body Saying?
- What is Your Body Saying?
- Use Nonverbal Communication
- The Value of a Pause
- Attitude
Session Seven: Presenting Your Message to an Audience
- The Elevator Pitch
- Personal Action Plan
- Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Pre-Course Assessment
- Post-Course Assessment
- Assignment Answer Keys
Course 7 - Research Skills Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 8 - Social Media in the Workplace Online Certificate Course
Module One - Getting Started
Module Two - Who is Social Media?
- Online communities
- User created content
- Information sharing
- Communication tools
Module Three - Defining your Social Media Policy (Part 1)
- It should be a living document
- Choosing an information officer
- What can and cannot be shared
- Legal and ethic specifications
Module Four - Defining your Social Media Policy (Part 2)
- New hire orientation
- Let common sense guide you
- Nothing offensive
- Rules on soliciting and personal posts
Module Five - Creating a Living Document
- What is a living document?
- How often is it revised?
- Who will be in charge?
- Change management
Module Six - Keeping an Eye on Security
- Password rules
- Needs constant monitoring
- Keeping information confidential
- Protecting intellectual property
Module Seven - Rules to Follow when Positing (Part 1)
- Always show respect
- Stop and think before you post
- Always be honest
- Never discredit or talk ill of competitors
Module Eight - Rules to Follow when Posting (Part 2)
- Be transparent
- Act like you would in real life
- Grammar and spelling still counts
- Never post when you are angry
Module Nine - Benefits of Social Media
- From audience to author
- Builds customer loyalty
- Speed and flexibility in communication
- Two way communications
Module Ten - The Pitfalls of Social Media
- Bullying
- Group think
- Trolling
- Remember, it is out there forever
Module Eleven - Listen to Your Customers
- They provide great feedback
- It makes them happy
- Improves your brand
- Improves product development
Module Twelve - Wrapping Up
Course 9 - Building a Brand on Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 10 - Marketing with Social Media Online Certificate Course
Session One: Course Overview
Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review
Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle
Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
Session Five: Building Your Social Media Team
- Building the Team
- The Community
Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work
Session Seven: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
- That’s Not Good!
- Get Smart
Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further
Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected
Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists
Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.
Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.
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No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.
No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
- 3 course bundle is 3 x 6-8 hours = 18-24 hours
- 5 course bundle is 5 x 6-8 hours = 30-40 hours
- 10 course bundle is 10 x 6-8 hours = 60-80 hours
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
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Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
The Certificates are valid for life and do not need renewing.
Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.
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Course Summary
| Course ID: | CFS03ICFN10CB |
|---|---|
| Delivery Mode: |
Online |
| Access: | Lifetime |
| Tutor Support: | Yes |
| Time: | Study at your own pace |
| Duration: | 60-80 Hours for total bundle |
| Assessments: | Yes |
| Qualification: | Certificate |
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