Ultimate Growth Hacking Online Bundle, 10 Certificate Courses
The Most Comprehensive Growth Hacking (Marketing) Guide - Online Course Bundle
NOW ONLY
£339
Save £1921 (85%)OFF RRP £2260
Uncover the Secrets of Effective Marketing - 10 Courses in this Bundle
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Growth Hacking Online Certificate Course
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Marketing Basics Online Certificate Course
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Marketing and Sales Online Certificate Course
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CRM: An Introduction to Customer Relationship Management Online Certificate Course
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Marketing for Small Businesses Online Certificate Course
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Marketing with Social Media Online Certificate Course
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Multi-Level Marketing Online Certificate Course
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Basic Internet Marketing Online Certificate Course
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Internet Marketing Fundamentals Online Certificate Course
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Introduction to E-Mail Marketing Online Certificate Course
1. Growth Hacking Online Certificate Course: Learn to create your own growth hacking plan
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills, and systems of its own.
Key Learning Objectives:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
2. Marketing Basics Online Certificate Course: Study Marketing Basics Online Courses: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In these Marketing Basics Online Courses, you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Key Learning Objectives:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognize common marketing mistakes and know how to avoid
3. Marketing and Sales Online Certificate Course: Marketing and Sales Online Certificate Course
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.
With this Marleting and Sales Online Courses, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Key Learning Objectives:
- Recognize what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get your name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use your time rather than your money to market your company effectively.
- Understand how to perform a SWOT analysis
4. CRM: An Introduction to Customer Relationship Management Online Certificate Course: Study CRM Online Training; Learn About Customer Relationship and its Importance in a Successful Business
This CRM Online Training will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Join our CRM Training online today!
Key Learning Objectives:
- CRM Overview
- What is Crisis Management?
- Training Leaders and Staff
- Conducting the Crisis Audit
- Performing a Risk Level Analysis
- Developing a Response Process
- Consulting with the Experts
- Incident Management Techniques
- Working Through the Issues
- Establishing an Emergency Operations Center
- Building Business Continuity and Recovery
- Walliallia
- Recovering and Moving On
5. Marketing for Small Businesses Online Certificate Course: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Key Learning Objectives:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
6. Marketing with Social Media Online Certificate Course: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
Key Learning Objectives:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
7. Multi-Level Marketing Online Certificate Course: Study Network Marketing Course; Discover the Specifics of How Multi-level Marketing Work and Learn how to boost the company’s sales force!
With our Network Marketing Course, you will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.
Key Learning Objectives:
- Know how multi-level marketing works
- Build contacts
- Recruit new agents
- Be familiar with social media and marketing
- Provide training for recruits
8. Basic Internet Marketing Online Certificate Course: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Key Learning Objectives:
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
9. Internet Marketing Fundamentals Online Certificate Course: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Key Learning Objectives:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
10. Introduction to E-Mail Marketing Online Certificate Course: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Key Learning Objectives:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time.
The Ultimate Growth Hacking Online Bundle, 10 Certificate Courses include the following courses, below is a summary of each course:
Course 1 - Growth Hacking Online Certificate Course
Session One: Course Overview
- Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Learning the Mindset
- Growth Hacking Defined
- Mantras of a Growth Hacker
- Making Connections: A Growth Recipe
Session Three: Framing the Need
- The Relationship
- Understanding Your Customers
- Making Connections: Who, What, How
- Product Market Fit (PMF)
- Making Connections: What Do You Know?
- Understanding Your Company
- Making Connections: Inviting and Using Feedback
Session Four: Making the Match
- Making the Match in Growth Hacking
- Relationships Reviewed
- Making Connections: Get the FAQs
- Building an Effective Audience
- Making Connections: An Enduring Outlook
- Elements of Negotiation
- Social and Emotional Intelligence
- Making Connections: Positive Outcome
- Unique Selling Proposition (USP)
- Making Connections: Your USP
Session Five: Going Live
- Process Steps
- Making Connections: Workplan Development
- Reaching Customers
- Making Connections: Making it Look Good
- Making Connections: Getting Noticed
- Creating a Project Plan
- Making Connections: Creating a Plan for Success
- Your Growth Hacking Outline
Session Six: Maximizing Results
- The Path to Growth Hacking Success
- Defining Success
- Learning to Experiment
- Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
- Optimizing
- Ingredients for Optimization
- Examining your Ingredients
- Making Connections: Task Check
- Resources and Inspiration
- Searching for More Information Activity
- Personal Action Plan
- Course Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Course Assessment Answer Keys
- Pre-Course Assessment
- Post- Course Assessment
- Assignment Answer Keys
Course 2 - Marketing Basics Online Certificate Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 3 - Marketing and Sales Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Pre-Assignment Review
- Pre-Assignment Review
Session 3: Defining Marketing
- What is Marketing? What is Sales?
- The Best Marketing
- Glossary of Terms
Session 4: Recognizing Trends
- Trends and Fads
- Making Connections
Session 5: Doing Market Research
- Why Research is Important
- The Ten Questions
- The Cyclical Nature of Business
- Primary Research
- Primary Research, Part Two
- Secondary Research
Session 6: Strategies for Success
- Top Ten Strategies for Success
- Identifying the Strategies
- Strategy Descriptions
- Analyzing the Strategies
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
Session 7: Mission Statements
- The Personal Touch
- Mission Statement
- Sample Mission Statements
- A Personal Mission Statement
Session 8: Brochures
- Making Connections
Session 9: Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
Session 10: Developing a Marketing Plan
- The Ps of Marketing
- Bringing it All Together
- Bringing it All Together, Part Two
- SWOT Analysis
- Sample SWOT
- A Simple Marketing Plan for Small Budgets
- The Big Marketing Budget
Session 12: Increasing Business
- The Basic Formulas
- Making Connections
Session 14: Saying No to New Business
- Saying No to New Business
- Making Connections
Session 13: Advertising Myths
- Advertising Myths
- Creating Desire
Session 14: Networking Tips
- The Right Approach
- Getting to the Decision Makers
- Networking Tips to Consider
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - CRM: An Introduction to Customer Relationship Management Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Burst Water Pipe
- Call Center
Session 2: What is Crisis Management?
- Defining Terms
- What Makes a Crisis?
- The Crisis Management Team
- Creating the Team
Session 3: Training Leaders and Staff
- Training Essentials
- Three Pronged Approach
- Conducting Training
Session 4: Conducting the Crisis Audit
- Why Audit?
- Documentation Audit
- 360 Degree Audit
- Online Audit
- Sample Audit Questions
- Other Audit Considerations
- Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
- The Four Categories
- Case Study, Scenario One
- Case Study, Scenario Two
- Case Study, Scenario Three
Session 6: Developing a Response Process
- Pre-Assignment Review
- Crisis Response Process
- Step Two: Perform Basic Crisis Management Steps
- Step Three: Trigger the Crisis Response Process (If Appropriate)
- Remember: Stay Flexible!
Session 7: Consulting with the Experts
- Considering Your Resources
- Making Connections
Session 8: Incident Management Techniques
- Case Study
- Responding to Incidents
- Incident Related Documentation
- Other Documents
- Investigating Incidents
- Accident Investigation Kit
- Steps to Follow
Session 9: Working Through the Issues
- Model Overview
- The Problem Solving Model
- Keeping an Open Mind
- Solving Problems the Right Way
- Phase One
- Definition
- Analysis
- Analysis
- Phase Two
- Brainstorming
- Checkerboard
- Research and Report
- Phase Three
- Solution Planning Worksheet
- Three Types of Decisions
- Advice from an Expert
- Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
- EOC Considerations
- Making Connections
- Who is In Charge?
Session 11: Building Business Continuity and Recovery
- Creating Continuity
- Making Connections
- Essential Crisis Plan Elements
Session 12: Walliallia
- Background
- Exercise One: Gas Line Explosion at Water Plant
- Assignment
- Exercise Two: How are you Feeling?
- Assignment
- Exercise Three: The Last Question
- Assignment
Session 13: Recovering and Moving On
- Initial Adjustments
- Working Things Out
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Marketing for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Marketing with Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 7 - Multi-Level Marketing Online Certificate Course
Getting Started
- Housekeeping Items
- The Parking Lot
How Does Multi-Level Marketing Work
- Networking Marketing
- Independent Agents
- Commission-Based
- Agents Recruit New Agents
Building a Contact List
- Leverage Personal Networks
- Warm Lists
- Internet Lead Generation
- Purchasing Lead Lists
Recruiting New Agents I
- Draw on Personal and Professional Network
- Recruit Satisfied Customers
- Recruit Those Who Seek Work Flexibility
- Stress Benefits of Being Agent
Recruiting New Agents II
- Invitation to Marketing Presentation
- Focus Presentation on Benefits
- Showcase Success StoriesProvide Several Presentation Media
Training MLM Agents
- Sponsorship/Mentorship
- Provide Training in Marketing
- Provide Training in Recruitment
- Provide Ethics Training
Sponsorship/Mentorship
- Pair New Agents with Mentors
- Benefits of Sponsorship/Mentorship to Mentee
- Benefits of Sponsorship/Mentorship to Mentor
- Best Mentorship Practices
Provide Marketing Presentation Training
- Provide Training in Presentations
- Provide Copies of Marketing Presentation
- New Recruits Practice Presentation
- Offer Marketing Resources
Provide Social Media Training
- Social Media is Key to Networking!
- Websites and Blog
- Facebook and Twitter
Provide Training in Recruitment
- Building a Contact List
- Leveraging Personal and Professional Networks
- Provide Presentation/ “Elevator speech” Training
- Discuss Follow-up
Provide Ethics Training
- MLM and Bad Rap for Ethics
- Only Follow-up if Opted-In
- Keeping the Sales Pitch Honest
- Keep Expectations Realistic
Wrapping Up
Course 8 - Basic Internet Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Internet Marketing Fundamentals Online Certificate Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 10 - Introduction to E-Mail Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
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Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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About this Course |
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Uncover the Secrets of Effective Marketing - 10 Courses in this Bundle
-
Growth Hacking Online Certificate Course
-
Marketing Basics Online Certificate Course
-
Marketing and Sales Online Certificate Course
-
CRM: An Introduction to Customer Relationship Management Online Certificate Course
-
Marketing for Small Businesses Online Certificate Course
-
Marketing with Social Media Online Certificate Course
-
Multi-Level Marketing Online Certificate Course
-
Basic Internet Marketing Online Certificate Course
-
Internet Marketing Fundamentals Online Certificate Course
-
Introduction to E-Mail Marketing Online Certificate Course
1. Growth Hacking Online Certificate Course: Learn to create your own growth hacking plan
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills, and systems of its own.
Key Learning Objectives:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
2. Marketing Basics Online Certificate Course: Study Marketing Basics Online Courses: Get a Better Understanding of Marketing and Grow Your Business
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. In these Marketing Basics Online Courses, you will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge to show you how to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in making marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
Key Learning Objectives:
- Define your market
- Know the different types of marketing and ways to use them
- Learn effective ways of communicating with the customer
- Know how to set marketing goals and strategies
- Recognize common marketing mistakes and know how to avoid
3. Marketing and Sales Online Certificate Course: Marketing and Sales Online Certificate Course
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.
With this Marleting and Sales Online Courses, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Key Learning Objectives:
- Recognize what we mean by the term “marketing.”
- Discover how to use low-cost publicity to get your name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use your time rather than your money to market your company effectively.
- Understand how to perform a SWOT analysis
4. CRM: An Introduction to Customer Relationship Management Online Certificate Course: Study CRM Online Training; Learn About Customer Relationship and its Importance in a Successful Business
This CRM Online Training will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Join our CRM Training online today!
Key Learning Objectives:
- CRM Overview
- What is Crisis Management?
- Training Leaders and Staff
- Conducting the Crisis Audit
- Performing a Risk Level Analysis
- Developing a Response Process
- Consulting with the Experts
- Incident Management Techniques
- Working Through the Issues
- Establishing an Emergency Operations Center
- Building Business Continuity and Recovery
- Walliallia
- Recovering and Moving On
5. Marketing for Small Businesses Online Certificate Course: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Key Learning Objectives:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
6. Marketing with Social Media Online Certificate Course: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
Key Learning Objectives:
- Describe the value of social media to your marketing plan.
- Create and launch a social media marketing plan.
- Select the right resources for a social media marketing team.
- Define how to use social media to build an internal community.
- Use metrics to measure the impact of a social media plan.
- Manage difficult social media situations.
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
- Decide whether a blog adds value to a social media plan.
- Speak about specialty sites and social medial management tools.
- Stay on top of social media trends and adjust your plan as the online world evolves.
7. Multi-Level Marketing Online Certificate Course: Study Network Marketing Course; Discover the Specifics of How Multi-level Marketing Work and Learn how to boost the company’s sales force!
With our Network Marketing Course, you will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.
Key Learning Objectives:
- Know how multi-level marketing works
- Build contacts
- Recruit new agents
- Be familiar with social media and marketing
- Provide training for recruits
8. Basic Internet Marketing Online Certificate Course: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
Key Learning Objectives:
- Determine how your Internet marketing strategy fits with your overall marketing plan.
- Apply techniques to influence and engage your target market.
- Weigh the value of using a distribution service for e-mail marketing campaigns.
- Get started with search engine optimization.
- Use online advertising to boost your marketing results.
- Adjust your Internet marketing plan based on metrics and reporting.
9. Internet Marketing Fundamentals Online Certificate Course: Gain the Skills required to Market Your Business Online
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and your will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Key Learning Objectives:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognise your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
10. Introduction to E-Mail Marketing Online Certificate Course: Deliver Effective E-mail Marketing Campaigns
Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
Key Learning Objectives:
- Apply the concepts of e-mail marketing to grow the influence and reach of a business.
- Analyze the different applications of e-mail marketing.
- Select a campaign strategy that will help you increase your reach.
- Apply a defined strategy to get the best out of every e-mail campaign.
- Track and analyze the results of an e-mail campaign.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step-by-step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. CoursesForSuccess is committed to high completion rates and therefore 100% student satisfaction.
Receive Lifetime Access to Course Materials, so you can review it at any time.
The Ultimate Growth Hacking Online Bundle, 10 Certificate Courses include the following courses, below is a summary of each course:
Course 1 - Growth Hacking Online Certificate Course
Session One: Course Overview
- Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session Two: Learning the Mindset
- Growth Hacking Defined
- Mantras of a Growth Hacker
- Making Connections: A Growth Recipe
Session Three: Framing the Need
- The Relationship
- Understanding Your Customers
- Making Connections: Who, What, How
- Product Market Fit (PMF)
- Making Connections: What Do You Know?
- Understanding Your Company
- Making Connections: Inviting and Using Feedback
Session Four: Making the Match
- Making the Match in Growth Hacking
- Relationships Reviewed
- Making Connections: Get the FAQs
- Building an Effective Audience
- Making Connections: An Enduring Outlook
- Elements of Negotiation
- Social and Emotional Intelligence
- Making Connections: Positive Outcome
- Unique Selling Proposition (USP)
- Making Connections: Your USP
Session Five: Going Live
- Process Steps
- Making Connections: Workplan Development
- Reaching Customers
- Making Connections: Making it Look Good
- Making Connections: Getting Noticed
- Creating a Project Plan
- Making Connections: Creating a Plan for Success
- Your Growth Hacking Outline
Session Six: Maximizing Results
- The Path to Growth Hacking Success
- Defining Success
- Learning to Experiment
- Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
- Optimizing
- Ingredients for Optimization
- Examining your Ingredients
- Making Connections: Task Check
- Resources and Inspiration
- Searching for More Information Activity
- Personal Action Plan
- Course Summary
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Course Assessment Answer Keys
- Pre-Course Assessment
- Post- Course Assessment
- Assignment Answer Keys
Course 2 - Marketing Basics Online Certificate Course
Module One - Getting Started
Module Two - What is Marketing?
- What is a market?
- Marketing is not selling
- Understanding customer needs
- Defining your product or service
Module Three - Common Marketing Types (Part 1)
- Direct marketing
- Active marketing
- Incoming marketing
- Outgoing marketing
Module Four - Common Marketing Types (Part 2)
- Guerrilla marketing
- B2B marketing
- B2C marketing
- Promotional marketing
Module Five - The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Six - Communicating the Right Way
- The marketing pitch
- Sell value, not the price
- Fun and entertaining is powerful
- Choosing the right media
Module Seven - Customer Communications
- Give your customers a voice
- It's not about you, it's about them
- Every interaction counts
- Answers questions honestly
Module Eight - Marketing Goals
- Brand switching
- Repeat purchases
- Brand loyalty
- Inform and educate
Module Nine - The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Ten - Marketing Mistakes (Part 1)
- Not taking social media seriously
- Not having a USP
- Cross cultural and international translations
- Not building a relationship
Module Eleven - Marketing Mistakes (Part 2)
- Not having a plan
- Aiming at everyone
- Not tracking metrics
- Not listening to your customers
Module Twelve - Wrapping Up
Course 3 - Marketing and Sales Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Pre-Assignment Review
- Pre-Assignment Review
Session 3: Defining Marketing
- What is Marketing? What is Sales?
- The Best Marketing
- Glossary of Terms
Session 4: Recognizing Trends
- Trends and Fads
- Making Connections
Session 5: Doing Market Research
- Why Research is Important
- The Ten Questions
- The Cyclical Nature of Business
- Primary Research
- Primary Research, Part Two
- Secondary Research
Session 6: Strategies for Success
- Top Ten Strategies for Success
- Identifying the Strategies
- Strategy Descriptions
- Analyzing the Strategies
- Identifying Opportunities (Part One)
- Identifying Opportunities (Part Two)
Session 7: Mission Statements
- The Personal Touch
- Mission Statement
- Sample Mission Statements
- A Personal Mission Statement
Session 8: Brochures
- Making Connections
Session 9: Trade Shows
- Why Attend a Trade Show?
- Preparing for a Trade Show
Session 10: Developing a Marketing Plan
- The Ps of Marketing
- Bringing it All Together
- Bringing it All Together, Part Two
- SWOT Analysis
- Sample SWOT
- A Simple Marketing Plan for Small Budgets
- The Big Marketing Budget
Session 12: Increasing Business
- The Basic Formulas
- Making Connections
Session 14: Saying No to New Business
- Saying No to New Business
- Making Connections
Session 13: Advertising Myths
- Advertising Myths
- Creating Desire
Session 14: Networking Tips
- The Right Approach
- Getting to the Decision Makers
- Networking Tips to Consider
- Making Connections
Session 15: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - CRM: An Introduction to Customer Relationship Management Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Burst Water Pipe
- Call Center
Session 2: What is Crisis Management?
- Defining Terms
- What Makes a Crisis?
- The Crisis Management Team
- Creating the Team
Session 3: Training Leaders and Staff
- Training Essentials
- Three Pronged Approach
- Conducting Training
Session 4: Conducting the Crisis Audit
- Why Audit?
- Documentation Audit
- 360 Degree Audit
- Online Audit
- Sample Audit Questions
- Other Audit Considerations
- Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
- The Four Categories
- Case Study, Scenario One
- Case Study, Scenario Two
- Case Study, Scenario Three
Session 6: Developing a Response Process
- Pre-Assignment Review
- Crisis Response Process
- Step Two: Perform Basic Crisis Management Steps
- Step Three: Trigger the Crisis Response Process (If Appropriate)
- Remember: Stay Flexible!
Session 7: Consulting with the Experts
- Considering Your Resources
- Making Connections
Session 8: Incident Management Techniques
- Case Study
- Responding to Incidents
- Incident Related Documentation
- Other Documents
- Investigating Incidents
- Accident Investigation Kit
- Steps to Follow
Session 9: Working Through the Issues
- Model Overview
- The Problem Solving Model
- Keeping an Open Mind
- Solving Problems the Right Way
- Phase One
- Definition
- Analysis
- Analysis
- Phase Two
- Brainstorming
- Checkerboard
- Research and Report
- Phase Three
- Solution Planning Worksheet
- Three Types of Decisions
- Advice from an Expert
- Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
- EOC Considerations
- Making Connections
- Who is In Charge?
Session 11: Building Business Continuity and Recovery
- Creating Continuity
- Making Connections
- Essential Crisis Plan Elements
Session 12: Walliallia
- Background
- Exercise One: Gas Line Explosion at Water Plant
- Assignment
- Exercise Two: How are you Feeling?
- Assignment
- Exercise Three: The Last Question
- Assignment
Session 13: Recovering and Moving On
- Initial Adjustments
- Working Things Out
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Marketing for Small Businesses Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 6 - Marketing with Social Media Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 7 - Multi-Level Marketing Online Certificate Course
Getting Started
- Housekeeping Items
- The Parking Lot
How Does Multi-Level Marketing Work
- Networking Marketing
- Independent Agents
- Commission-Based
- Agents Recruit New Agents
Building a Contact List
- Leverage Personal Networks
- Warm Lists
- Internet Lead Generation
- Purchasing Lead Lists
Recruiting New Agents I
- Draw on Personal and Professional Network
- Recruit Satisfied Customers
- Recruit Those Who Seek Work Flexibility
- Stress Benefits of Being Agent
Recruiting New Agents II
- Invitation to Marketing Presentation
- Focus Presentation on Benefits
- Showcase Success StoriesProvide Several Presentation Media
Training MLM Agents
- Sponsorship/Mentorship
- Provide Training in Marketing
- Provide Training in Recruitment
- Provide Ethics Training
Sponsorship/Mentorship
- Pair New Agents with Mentors
- Benefits of Sponsorship/Mentorship to Mentee
- Benefits of Sponsorship/Mentorship to Mentor
- Best Mentorship Practices
Provide Marketing Presentation Training
- Provide Training in Presentations
- Provide Copies of Marketing Presentation
- New Recruits Practice Presentation
- Offer Marketing Resources
Provide Social Media Training
- Social Media is Key to Networking!
- Websites and Blog
- Facebook and Twitter
Provide Training in Recruitment
- Building a Contact List
- Leveraging Personal and Professional Networks
- Provide Presentation/ “Elevator speech” Training
- Discuss Follow-up
Provide Ethics Training
- MLM and Bad Rap for Ethics
- Only Follow-up if Opted-In
- Keeping the Sales Pitch Honest
- Keep Expectations Realistic
Wrapping Up
Course 8 - Basic Internet Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 9 - Internet Marketing Fundamentals Online Certificate Course
Module One - Getting Started
Module Two - SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
Module Three - Marketing Research
- Consume all media
- Find the right price
- Product development and improvement
- Identify your target audience
Module Four - Real Time Marketing
- Dynamic Content
- Engagement builds followers
- Constant readiness
- The time, the place, the media
Module Five - Brand Management
- Every interaction counts
- Consistent through all media
- Unique qualities
- Needs to be actively managed
Module Six - Social Media (Part 1)
- You are building a community
- A personal touch
- Brand champions
- Make it easy to share
Module Seven - Social Media (Part 2)
- Content is King
- Blog and interact
- Webinars
- Constant monitoring
Module Eight - SEO Basics
- Relevant and original content
- Keywords
- Value proposition
- Linking
Module Nine - Website Characteristics
- SEO Optimisation
- Landing page
- Analytics
- Mobile and tablet friendly
Module Ten - Capturing Leads
- Lead management and generation
- Give something away
- Quality vs Quantity
- Capture repeat customers
Module Eleven - Campaign Characteristics
- Tailored for your audience
- Use powerful words
- The 4 W's of a campaign
- Monitor and tweak
Module Twelve - Wrapping Up
Course 10 - Introduction to E-Mail Marketing Online Certificate Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment: Article
- Pre-Assignment: Questions
Session 2: Getting to Know E-mail Marketing
- What is E-Mail Marketing?
- Goals of E-Mail Marketing
- The Evolution of E-Mail Marketing
- Advantages of E-Mail Marketing
- Glossary of Terms
- History of E-Mail Marketing
- Modern Day Challenges
- Where Does E-Mail Marketing Fit?
- Getting It Right
- Why do People Get Frustrated by E-mail Marketing?
Session 3: Setting Up Your Audience
- Gathering Contacts
- Developing Your Form
- Case Studies
- Can I Buy E-mail Addresses?
- Rules and Regulations
- Staying Current
- Can I Send E-mail Marketing Messages From My Personal E-Mail?
Session 4: The Tools
- Setting Up A Plan
- Whats the Cost?
- Choosing an E-Mail Marketing Provider
- Your Guide to Success
- Getting Started
- Get Practical
Session 5: Designing Your Campaign Strategy
- Looking at Your Campaign Strategy
- Making Connections
- Whats Your Campaign Strategy?
- What Works?
- Making Connections
- Going Beyond the Basics
- Case Study
- Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?
Session 6: Crafting Messages for Each Campaign
- Pre-Assignment Review
- Crafting Your Message
- The Message IS The Message
- Designing an Eye-Catching E-Mail
- Case Studies
- Choosing the Right Design
- Design the Layout
- Sample Template
- Layout Considerations
- Content Considerations
- Making Connections
- Make This Easy
Session 7: Good Habits Get Optimal Results
- Be a Good E-Mailer, Part One
- Be a Good E-Mailer, Part Two
- Smart Rules Apply, Part One
- Smart Rules Apply, Part Two
- Conversions
- The Conversion Process
- Dont Panic!
- Whats Your Opinion?
- The Who and The How
- Developing Different Types of Content
Session 8: What to Write
- Give People What They Want
- Google AdWords Keyword Planner
- Using Ads to Attract Your Audience
- Be Green…Evergreen That Is!
- Evergreen Topics
- Seasonal Topics
- Building Off of the Topics
- Idea Starters, Part One
- Idea Starters, Part Two
- Tips and Tricks
- Lets Get to Work
Session 9: Subject Lines and Action Calls
- Great Subject Lines
- Action Items
- Use Strategy with Your Call to Action
Session 10: If It Doesnt Get Measured, It Cant Be Counted
- Key Metrics
- Revenue Per E-Mail Sent
- Timing Your E-Mail Message
- Test Before You Send
- Split Testing
Session 11: Test Driving
- Making Connections, Part One
- Making Connections, Part Two
- Making Connections, Part Three
- Writing Your Initial Welcome E-Mail
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.
This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.
Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.
Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).
There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.
Individual courses are designed to be completed within 6-8 hours.
If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:
- 2 course bundle is 2 x 6-8 hours = 12-16 hours
- 3 course bundle is 3 x 6-8 hours = 18-24 hours
- 5 course bundle is 5 x 6-8 hours = 30-40 hours
- 10 course bundle is 10 x 6-8 hours = 60-80 hours
All the required material for your course is included in the online system, you do not need to buy anything else.
Yes, all our courses are interactive.
Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.
You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.
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Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.
No, it is not equivalent to a college or university credit.
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.
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Course Summary
| Course ID: | CFS03GH10CB |
|---|---|
| Delivery Mode: |
Online |
| Access: | Lifetime |
| Tutor Support: | Yes |
| Time: | Study at your own pace |
| Duration: | 60-80 Hours for total bundle |
| Assessments: | Yes |
| Qualification: | Certificate |
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