OMCA Web Analytics Associate (Voucher Included) Online Certificate Course

Learn multi-channel analytics, as well as how to create effective segmented web data

OMCA Web Analytics Associate (Voucher Included) Online Certificate Course

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£1749

Save £400 (19%)
OFF RRP £2149
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Want to make sense of all your marketing data? Get web analytics training while simultaneously preparing for the OMCA certification exam

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.

In this course, you will learn multi-channel analytics, as well as how to  create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this program, you’ll be fully prepared to begin a career as an analytics focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Data collection
  • Key performance indicators (KPIs) and analytics techniques
  • Segmentation
  • Actionable web analytics reporting and analysis guide
  • Qualitative research
  • Experimentation and testing
  • Industry models, complex measurement, and approahces
  • Google-specific techniques and reports

Course Fast Facts:

  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You will be awarded a certificate at completion of this course

Course Delivery

Upon enrolment, an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

  • Introduction to Online Marketing
  • OMCA® Digital Marketing Foundations
    • SEO Foundations
    • Social Media Foundations
    • Content Marketing Foundations
    • Conversion Optimization Foundations
    • Web Analytics Foundations
    • PPC Foundations
    • Mobile Marketing Foundations
    • Email Marketing Foundations
  • OMCP® Web Analytics Practitioner
    • Introduction to Web Analytics
    • Data Collection
    • Key Performance Indicators (KPI) & Analytics Techniques
    • Segmentation
    • Actionable Web Analytics Reporting
    • Web Data Analysis Guide
    • Qualitative Research
    • Experimentation & Testing
    • Competitive Intelligence Analysis
    • Multi-Channel Analytics
    • Dashboards
    • Industry Models, Complex Measurement, and Approaches
    • Social Media Analytics
    • Google-Specific Techniques & Reports

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers.  There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. 

All content is delivered online. There are no required textbooks.

Insert introductory content here. read more


Insert additional content here.

1.  Can I register for programs if I am an international student?

Yes, because These programs are online you never have to actually travel to the school.  Most schools offer telephone or online registration.

2.  How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

3.  Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

4.  Can I get financial assistance?


These courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

5.  What happens when I complete the program?


Upon successful completion of the program, you will be awarded a certificate of completion.

6.  Am I guaranteed a job?

These programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

7.  Who will be my instructor?

The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

8.  What software or hardware do I need in order to take online programs and what are the system requirements?


In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time.  We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

9.  Can I use a Mac?


Yes, you can use a Mac for this program.

10.  When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

11.  Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

12.   What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a

About this Course

Want to make sense of all your marketing data? Get web analytics training while simultaneously preparing for the OMCA certification exam

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.

In this course, you will learn multi-channel analytics, as well as how to  create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this program, you’ll be fully prepared to begin a career as an analytics focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Data collection
  • Key performance indicators (KPIs) and analytics techniques
  • Segmentation
  • Actionable web analytics reporting and analysis guide
  • Qualitative research
  • Experimentation and testing
  • Industry models, complex measurement, and approahces
  • Google-specific techniques and reports

Course Fast Facts:

  • This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
  • Instructors lead each course and you will be able to interact with them and ask questions
  • You can study from home or at work at your own pace in your own time
  • You will be awarded a certificate at completion of this course

Course Delivery

Upon enrolment, an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.

Recognition & Accreditation

All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

  • Introduction to Online Marketing
  • OMCA® Digital Marketing Foundations
    • SEO Foundations
    • Social Media Foundations
    • Content Marketing Foundations
    • Conversion Optimization Foundations
    • Web Analytics Foundations
    • PPC Foundations
    • Mobile Marketing Foundations
    • Email Marketing Foundations
  • OMCP® Web Analytics Practitioner
    • Introduction to Web Analytics
    • Data Collection
    • Key Performance Indicators (KPI) & Analytics Techniques
    • Segmentation
    • Actionable Web Analytics Reporting
    • Web Data Analysis Guide
    • Qualitative Research
    • Experimentation & Testing
    • Competitive Intelligence Analysis
    • Multi-Channel Analytics
    • Dashboards
    • Industry Models, Complex Measurement, and Approaches
    • Social Media Analytics
    • Google-Specific Techniques & Reports

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers.  There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. 

All content is delivered online. There are no required textbooks.

Insert introductory content here. read more


Insert additional content here.

1.  Can I register for programs if I am an international student?

Yes, because These programs are online you never have to actually travel to the school.  Most schools offer telephone or online registration.

2.  How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

3.  Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

4.  Can I get financial assistance?


These courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

5.  What happens when I complete the program?


Upon successful completion of the program, you will be awarded a certificate of completion.

6.  Am I guaranteed a job?

These programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

7.  Who will be my instructor?

The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

8.  What software or hardware do I need in order to take online programs and what are the system requirements?


In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time.  We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

9.  Can I use a Mac?


Yes, you can use a Mac for this program.

10.  When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

11.  Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

12.   What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a

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Course Summary

Course ID: 007GES269
Delivery Mode: Online
Access: 6 months to complete this program
Tutor Support: Yes
Time: 145 Hours

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