Beauty Salon Management Professional Online Certificate Course
Learn how to run a Salon successfully
NOW ONLY
£141
Save £85 (38%)OFF RRP £226
Study Salon Management Online Courses and Learn how to run a Salon successfully
These Salon Management Online Courses utilizes the best practice approach for running a Salon successfully. Content is based on high profile industry input from managers and owners who have substantial experience in the sector and running both large and small businesses.
National Occupational Standards are referred to where relevant from HABIA (Hair and Beauty Industry Association) sfedi (Small firms enterprise development initiative) and MSC (Management Standards Centre).
The course aims to help learners understand and apply essential skills and knowledge for effective managing or running a salon business in the beauty and wellbeing sector and to gain introductory enterprise knowledge to help analyze factors that contribute to salon business performance.
What you will learn with our Salon Management Online Courses
- Effective Salon Management, business ideas and health & safety
- Customer Focus and Marketing (stage 1)
- Customer Marketing and Managing the business (Stage 2)
- Finance for Salon Management – Planning and Use of Resources
- Finance for Salon Management: Financial control and cash flow
- People Management
- People Management
- Customer Focus and Marketing & Customer Management - Winning and Keeping Customers
- Salon Retail Management and Customer Satisfaction
- Putting it all together – Business Plan and final assessment
Salon Management Online Courses - Requirements
The Salon Management Online Courses is delivered 100 percent online.
To successfully complete this course, a student must:
- Have access to the internet and the necessary technical skills to navigate the online learning resources
- Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
- Be a self-directed learner
- Possess sound language and literacy skills
Quick Course Facts
- Course content is structured for easy comprehension
- Registered students gain unrestricted access to the Salon Management Online Courses
- All course material is available online 24/7 and can be accessed using any device
- Study online from anywhere in your own time at your own pace
- All students who complete the course will be awarded with a certificate of completion
Salon Management Online Courses Outline
Unit One – Effective Salon Management, Business Ideas and Health & Safety
The learning outcomes for this unit are:
- Understand the main job purpose, role and responsibilities of a salon manager
- Identify the key characteristics/competency areas for an effective salon manger
- Identify your own skill/knowledge gaps to fill in order to carry out the salon manager role
Salon Management and Responsibilities
Lead, plan, organize and control the operation of the salon to achieve sales and profit targets and develop strong client relationships.
Salon Manager Characteristics
List falls into seven characteristics human resources call these competencies:
- Organization (includes planning and control)
- People management
- Leadership (especially relevant if owning your salon)
- Customer service skills
- Marketing
- Commercial skills
- Relevant therapist skills if needed (NVQ level 3 standard)
Check the likely success of your salon business area
- Why this is important?
- Who might do this?
- What it involves?
S.W.O.T.: Strengths, Weaknesses, Opportunities and Threats
This is a powerful business tool to help work out your strengths, weaknesses, opportunities and threats. It is widely used in businesses and organizations for understanding and decision-making in all sorts of situations.
Unit Two – Customer Marketing (Stage One)
The learning outcomes of this unit are:
- Define marketing and the difference between a marketing-led company and a product-led company
- Understand the basic principles of market segmentation and how it helps your marketing effectiveness
- Be able to find out about the market and your competitors
- Review different marketing strategy options to help develop salon marketing plans
- List the elements that make up a salon marketing mix
What is Marketing?
Marketing studies the market forces and factors and develops the company or business to optimize its position to benefit.
It is all about getting the right product or service to the right customer, at the right price, at the right place, and at the right time. Business history tells us that if companies do not stay close to understand their customers? needs, their competitors will.
The Marketing Mix Plan
As we have already stated, a key reason to segment your market and customer base is to effectively market to meet their needs better than competition.
The most well-known and used tool in marketing is the marketing mix, sometimes called the tool box for marketing. It splits down the marketing activities and provides a very helpful framework for you to work out your marketing strategies and plans, which can vary according to your customer target.
Unit Three – Customer Marketing (Stage Two)
The learning outcomes of this unit are:
- Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
- Be aware that people are part of the salon product and understand how to measure customer service in a salon business
- Gain knowledge on setting prices to balance competitive pricing and making a profit margin
- Assess the options for location and premises for a salon business
- Be aware of the process needs of a salon business: routine duties, records and procedures
- Be able to assess a range of marketing communication tools to help promote the salon
Marketing Strategy and Marketing Mix Plans
After completing Assignment 2 on Customer Marketing you now know about the importance of understanding the market place, competition and segmentation. You are in a position to decide on your marketing strategy: your prime target customers and how you are going to service their health and beauty needs through your salon business.
People as Part of the Salon Marketing Mix
Service businesses, including salons, have a product that is delivered almost entirely by people. It is for this reason that managing people to deliver the product in a consistently positive way is an important element of the marketing mix.
Price as Part of the Marketing Mix
Elements of the marketing mix, including pricing need to reflect the salon market position and target customer. Pitching prices too high can make the salon uncompetitive and be seen as poor value, whereas low pricing can communicate poor perceived quality.
Location and Premises
If you are an employee in a salon the location and premises are likely to be fixed unless you plan to re-locate, open additional outlets or re-furbish the existing salon.
Processes and Day-to-Day Running of the Business
Process is part of the marketing mix as it can make a difference to the customer experience. It includes everyday important processes such as: appointment booking, payment options and stock management.
Marketing Communications
Marketing communication creates awareness, interest and motivation to buy treatments and products from the salon.
Unit Four – Finance for Salon Management Planning
It is essential, whether you run your own salon or manage a salon, that you develop your knowledge and understanding of key financial principles.
Business Planning
Any business will need a plan to show how it will work. As Drucker’s quote suggests, a business plan will look ahead and help you define and control your salon business.
- Business Plan Format
- Defining Business Mission and Objectives
- Working out a business mission: the key question to answer
- Writing business objectives
Unit Five – Financial Control and Cash Flow
The learning outcomes of this unit are:
- Understand what is involved in managing day to day finances and cash in a salon
- Understand records you need to keep, budgets and VAT
- Understand the principle of simple cash flow analysis
- Be able a complete a cash flow for a salon given input assumptions such as sales
- Understand why it is important to do a cash flow and manage your budgets
- Be aware of where to get professional resources to help
Weekly Financial Records
At the end of the week there should be a summary of the daily information on sales and other key financial information.
Monthly Accounts
The monthly accounts or cash book records all receipts and payments. It shows the payment amount, along with VAT, by transaction and by category, such as wages and marketing. Buying the right software packages makes this process relatively easy.
Computer Systems and Financial Records
A computerized system can save you a great deal of time. It will allow you to add, delete, amend and share your data easily and will recalculate your running totals for you.
Unit Six – People Management
The learning outcomes of this unit are:
- Carry out recruitment and selection of employees using good practice knowledge
- Gain update on rights and obligations at work
- Understand the basics of how to pay wages
- Understand how to measure performance and develop salon employees
- Access resources and support to help
Recruitment and Selection
- Defining the Role
- Attracting Applications - How to Find Employees
- Managing the Application and Selection Process
- Making the Appointment Offer
Paying Wages
As an employer, you have a number of legal obligations related to paying employees.
This section aims to help you understand your obligations relating to pay and deductions through the PAYE (Pay As You Earn) system and how these entries should appear on your employee’s pay slip.
Benefits
- Holidays and Time Off
- Pensions
- Childcare vouchers
- Other tax-free benefits
Unit Seven – People Management: Motivation and Managing Teams
Motivation at work
To a large extent the job of a manager is to get the job done through employees. To achieve the manager needs to motivate employees. In a salon context it is both individual and team motivation that is important.
Team Working
In the past thirty years or so, team working has grown in importance. Until relatively recently, roles at work were well-defined. In the traditional factory, for example, there was strict division of responsibilities and most job titles conveyed exactly what people did.
Types of team
There are many types of teams. What follows is just a small selection of teams that can be relevant to the salon business:
- Production and service teams
- Project and development teams
- Advice and involvement teams
- Self-managed teams
We will also discuss:
- Benefits of team working
- Stages of team development
- Selecting a team: skills and personality types
- Team leadership
- Emotional Intelligence
Unit Eight – Customer Management: Winning and Keeping Customers
Customers are the lifeblood of any commercial organization. In a service business, such as a salon, with a strong, direct relationship with the customer, the successful management of customers can pay back with a loyal customer following and a good flow of new customers to generate future growth.
Customer Relationship Management
Building and nurturing customer relations has always been adopted in small businesses, and as they grow this level of personalization can decline. It has been proven that it is more expensive to gain new customers than to keep existing ones so it is important for any business to recognize that a focus on customer relationship is good for profitability.
Relationship Selling
Relationship or consultation selling should not focus on persuasion and influence. It should focus on helping the other person and other people involved with the buying decision to identify their decision-making criteria, so that they can assess the options and decide the best way forward.
Unit Nine – Salon Retail Management and Customer Satisfaction
The learning outcomes of this unit are:
- Understand the key trends in the UK retail and beauty retail market
- Identify the retail marketing mix and how it applies to a salon
- Gain insights into how visual merchandising works
- Understand the basics of customer satisfaction measurement tools
The Retail Marketing Mix
- Location
- People: Relationship Selling Skills of Owner and Therapists
- Product Range Offered
- Salon Environment and Ambiance: Salon Design
- Effective Visual Merchandising and Display
- Customer Relationship Management: Customer Loyalty Building Marketing
- Pricing
- Communications as Part of the Salon Retail Marketing Mix
- Process - Planning and Every Day
Unit Ten – Putting it all Together
Introduction to Salon Management and Business Planning
As an employee or owner of a salon your role will involve understanding or developing the salon business vision, objectives, targets and plans.
Main Job Purpose of a Salon Manager
Lead, plan, organize and control the operation of the salon to achieve sales and profit targets and develop strong client relationships.
Role of Salon Manager
In practice the salon manager often has technical therapist skills but also has non-technical skills such as communicating salon direction, planning, control and organization.
Preparation of Strategic Marketing Plan
- Step 1: Analysis
- Step 2: Objectives (answering the what question)
- Step 3: Strategy (answering the how question)
- Stage 4: Tactics (specific plans and programs)
Recognition & Accreditation
All students who complete this course, receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.
Unit 1 – Effective Salon Management, business ideas and health & safety
Topics
- Understanding the Salon Management Role and Responsibilities
- Starting your own Salon or working as an employee in a Salon
- Health and Safety procedures and Insurance
Learning Outcomes
- Understand the main duties and responsibilities of an effective Salon Manager
- Be able to identify the key competences for a Salon Managers role
- Identify key steps for starting out a business and check out likely success (sfedi BD1)
- Gain information for resources to help setting up as self-employed
- Understand the importance of health and safety in beauty salons, potential risks and procedures to comply with legislation (adapt HABIA/ G22 Monitor procedures to safely control work operations)
Unit 2 – Customer Focus and Marketing (stage 1)
Topics
- Understand what marketing is and key principles of marketing
- Market information and customer segmentation
- Marketing strategy and introduction to the marketing mix
Learning Outcomes:
- Define marketing and the difference between a marketing led company and a product led company
- Understand the basic principles of market segmentation and how it helps your marketing effectiveness
- Be able to find out about the market and your competitors
- Review different marketing strategy options to help develop Salon marketing plans
- List the elements that make up a Salon Marketing mix
Unit 3 – Customer Marketing and Managing the business (Stage 2)
Topics
- Managing the marketing mix in a Service Business and Salon
- Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools
Learning outcomes:
- Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
- Be aware that people are part of the salon product and understand how to measure customer service in a salon business
- Gain knowledge on to setting prices to balance competitive pricing and making a profit margin
- Assess the options for location and premises for a salon business
- Be aware of the process needs of a salon business: routine duties, records and procedures
- Be able to assess a range of marketing communication tools to help promote the salon
Unit 4 – Finance for Salon Management – Planning and Use of Resources
Topics:
- Reason for Business planning and having a business mission
- Business plan format and contents
- Understanding key financial terms
- Awareness of managing Salon resources as part of financial management
Learning outcomes:
- Understand how to write a business plan and why it is important to plan
- Understand the key financial terms: income, expenditure, fixed costs and variable costs and why it is important to control them
- Identify the resources that you control in a Salon and how they affect financial performance (nos GU11)
Unit 5 – Finance for Salon Management: Financial control and cash flow
Topics:
- Day to day financial controls and record keeping for a salon business
- Budgets and VAT
- Simple budget and cash flow management (sfedi MN4) applied to salon business
Learning outcomes:
- Understand what is involved in managing day to day finances and cash in a salon
- Understand records you need to keep, budgets and VAT
- Understand the principle of simple cash flow analysis
- Be able a complete a cash flow for a salon given input assumptions such as sales
- Understand why it is important to do a cash flow and manage your budgets
- Be aware of where to get professional resources to help
Unit 6 – People Management
Topics:
- Recruitment and selection
- Rights and obligations at work
- Paying wages and contacts
- Appraisals and measuring performance
Learning outcomes:
- Carry out recruitment and selection of employees using good practice knowledge
- Gain update on rights and obligations at work
- Understand the basics knowledge on how to pay wages
- Understand how to measuring performance and develop salon employees
- Access resources and support to help
Unit 7 – People Management
Topics
- Motivation theory and practice in the workplace
- Motivation tools for performance improvement
- Effective team working
Learning outcomes:
- Understand the importance and role of motivation in theory and in the work place to achieve good performance
- Gain motivation tools to help managers motivate their staff and teams
- Understand the principles of how to get teams to work together effectively and why it is especially important for a salon business
Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers
Topics
- Understanding the importance of managing customers for your Salon
- Customer Relationship Management (CRM)
- Relationship selling in the Salon
Learning outcomes:
- Understand the evidence that justifies customer management focus
- Relate segmentation and customer service topics leant from Marketing units 2 and 3 to help develop plans to help effective customer management
- Define CRM , understand the drivers behind CRM, understand and apply selected key CRM principles :
- Customer relationship ladder
- Customer lifetime value
- Customer data - Define relationship selling and the key steps in a relationship selling transaction
Unit 9 – Salon Retail Management and Customer Satisfaction
Topics
- UK Retail and Health and Beauty Market
- Retail Marketing Mix
- Visual Merchandising and Display
- Measuring customer satisfaction
Learning outcomes:
- Understand the key trends in the UK retail and beauty retail market
- Identify the retail marketing mix and how it applies to a Salon
- Gain insights into how visual merchandising works
- Understand the basics of customer satisfaction measurement tools
Unit 10 – Putting it all together – Business Plan and final assessment
Topics
- Salon Management and Planning
- Final assessment – planning in practice
- A final word: Tomorrows Managers
Learning outcomes:
- Understand why a Salon Manager needs to create or contribute to a Business Plan
- Link learning across the course Units in a business plan context
- Utilise a template for a ‘best practice’ salon business plan
- Complete the course final assignment
Useful resources and reading list – at the end of each unit
- List and links to Industry associations
- Free resources to help your salon business
- Reading list – industry and introduction to management books
Entry requirements
Students must have basic literacy and numeracy skills.
Open entry
Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
- Adobe Acrobat Reader
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About this Course |
 |
Study Salon Management Online Courses and Learn how to run a Salon successfully
These Salon Management Online Courses utilizes the best practice approach for running a Salon successfully. Content is based on high profile industry input from managers and owners who have substantial experience in the sector and running both large and small businesses.
National Occupational Standards are referred to where relevant from HABIA (Hair and Beauty Industry Association) sfedi (Small firms enterprise development initiative) and MSC (Management Standards Centre).
The course aims to help learners understand and apply essential skills and knowledge for effective managing or running a salon business in the beauty and wellbeing sector and to gain introductory enterprise knowledge to help analyze factors that contribute to salon business performance.
What you will learn with our Salon Management Online Courses
- Effective Salon Management, business ideas and health & safety
- Customer Focus and Marketing (stage 1)
- Customer Marketing and Managing the business (Stage 2)
- Finance for Salon Management – Planning and Use of Resources
- Finance for Salon Management: Financial control and cash flow
- People Management
- People Management
- Customer Focus and Marketing & Customer Management - Winning and Keeping Customers
- Salon Retail Management and Customer Satisfaction
- Putting it all together – Business Plan and final assessment
Salon Management Online Courses - Requirements
The Salon Management Online Courses is delivered 100 percent online.
To successfully complete this course, a student must:
- Have access to the internet and the necessary technical skills to navigate the online learning resources
- Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
- Be a self-directed learner
- Possess sound language and literacy skills
Quick Course Facts
- Course content is structured for easy comprehension
- Registered students gain unrestricted access to the Salon Management Online Courses
- All course material is available online 24/7 and can be accessed using any device
- Study online from anywhere in your own time at your own pace
- All students who complete the course will be awarded with a certificate of completion
Salon Management Online Courses Outline
Unit One – Effective Salon Management, Business Ideas and Health & Safety
The learning outcomes for this unit are:
- Understand the main job purpose, role and responsibilities of a salon manager
- Identify the key characteristics/competency areas for an effective salon manger
- Identify your own skill/knowledge gaps to fill in order to carry out the salon manager role
Salon Management and Responsibilities
Lead, plan, organize and control the operation of the salon to achieve sales and profit targets and develop strong client relationships.
Salon Manager Characteristics
List falls into seven characteristics human resources call these competencies:
- Organization (includes planning and control)
- People management
- Leadership (especially relevant if owning your salon)
- Customer service skills
- Marketing
- Commercial skills
- Relevant therapist skills if needed (NVQ level 3 standard)
Check the likely success of your salon business area
- Why this is important?
- Who might do this?
- What it involves?
S.W.O.T.: Strengths, Weaknesses, Opportunities and Threats
This is a powerful business tool to help work out your strengths, weaknesses, opportunities and threats. It is widely used in businesses and organizations for understanding and decision-making in all sorts of situations.
Unit Two – Customer Marketing (Stage One)
The learning outcomes of this unit are:
- Define marketing and the difference between a marketing-led company and a product-led company
- Understand the basic principles of market segmentation and how it helps your marketing effectiveness
- Be able to find out about the market and your competitors
- Review different marketing strategy options to help develop salon marketing plans
- List the elements that make up a salon marketing mix
What is Marketing?
Marketing studies the market forces and factors and develops the company or business to optimize its position to benefit.
It is all about getting the right product or service to the right customer, at the right price, at the right place, and at the right time. Business history tells us that if companies do not stay close to understand their customers? needs, their competitors will.
The Marketing Mix Plan
As we have already stated, a key reason to segment your market and customer base is to effectively market to meet their needs better than competition.
The most well-known and used tool in marketing is the marketing mix, sometimes called the tool box for marketing. It splits down the marketing activities and provides a very helpful framework for you to work out your marketing strategies and plans, which can vary according to your customer target.
Unit Three – Customer Marketing (Stage Two)
The learning outcomes of this unit are:
- Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
- Be aware that people are part of the salon product and understand how to measure customer service in a salon business
- Gain knowledge on setting prices to balance competitive pricing and making a profit margin
- Assess the options for location and premises for a salon business
- Be aware of the process needs of a salon business: routine duties, records and procedures
- Be able to assess a range of marketing communication tools to help promote the salon
Marketing Strategy and Marketing Mix Plans
After completing Assignment 2 on Customer Marketing you now know about the importance of understanding the market place, competition and segmentation. You are in a position to decide on your marketing strategy: your prime target customers and how you are going to service their health and beauty needs through your salon business.
People as Part of the Salon Marketing Mix
Service businesses, including salons, have a product that is delivered almost entirely by people. It is for this reason that managing people to deliver the product in a consistently positive way is an important element of the marketing mix.
Price as Part of the Marketing Mix
Elements of the marketing mix, including pricing need to reflect the salon market position and target customer. Pitching prices too high can make the salon uncompetitive and be seen as poor value, whereas low pricing can communicate poor perceived quality.
Location and Premises
If you are an employee in a salon the location and premises are likely to be fixed unless you plan to re-locate, open additional outlets or re-furbish the existing salon.
Processes and Day-to-Day Running of the Business
Process is part of the marketing mix as it can make a difference to the customer experience. It includes everyday important processes such as: appointment booking, payment options and stock management.
Marketing Communications
Marketing communication creates awareness, interest and motivation to buy treatments and products from the salon.
Unit Four – Finance for Salon Management Planning
It is essential, whether you run your own salon or manage a salon, that you develop your knowledge and understanding of key financial principles.
Business Planning
Any business will need a plan to show how it will work. As Drucker’s quote suggests, a business plan will look ahead and help you define and control your salon business.
- Business Plan Format
- Defining Business Mission and Objectives
- Working out a business mission: the key question to answer
- Writing business objectives
Unit Five – Financial Control and Cash Flow
The learning outcomes of this unit are:
- Understand what is involved in managing day to day finances and cash in a salon
- Understand records you need to keep, budgets and VAT
- Understand the principle of simple cash flow analysis
- Be able a complete a cash flow for a salon given input assumptions such as sales
- Understand why it is important to do a cash flow and manage your budgets
- Be aware of where to get professional resources to help
Weekly Financial Records
At the end of the week there should be a summary of the daily information on sales and other key financial information.
Monthly Accounts
The monthly accounts or cash book records all receipts and payments. It shows the payment amount, along with VAT, by transaction and by category, such as wages and marketing. Buying the right software packages makes this process relatively easy.
Computer Systems and Financial Records
A computerized system can save you a great deal of time. It will allow you to add, delete, amend and share your data easily and will recalculate your running totals for you.
Unit Six – People Management
The learning outcomes of this unit are:
- Carry out recruitment and selection of employees using good practice knowledge
- Gain update on rights and obligations at work
- Understand the basics of how to pay wages
- Understand how to measure performance and develop salon employees
- Access resources and support to help
Recruitment and Selection
- Defining the Role
- Attracting Applications - How to Find Employees
- Managing the Application and Selection Process
- Making the Appointment Offer
Paying Wages
As an employer, you have a number of legal obligations related to paying employees.
This section aims to help you understand your obligations relating to pay and deductions through the PAYE (Pay As You Earn) system and how these entries should appear on your employee’s pay slip.
Benefits
- Holidays and Time Off
- Pensions
- Childcare vouchers
- Other tax-free benefits
Unit Seven – People Management: Motivation and Managing Teams
Motivation at work
To a large extent the job of a manager is to get the job done through employees. To achieve the manager needs to motivate employees. In a salon context it is both individual and team motivation that is important.
Team Working
In the past thirty years or so, team working has grown in importance. Until relatively recently, roles at work were well-defined. In the traditional factory, for example, there was strict division of responsibilities and most job titles conveyed exactly what people did.
Types of team
There are many types of teams. What follows is just a small selection of teams that can be relevant to the salon business:
- Production and service teams
- Project and development teams
- Advice and involvement teams
- Self-managed teams
We will also discuss:
- Benefits of team working
- Stages of team development
- Selecting a team: skills and personality types
- Team leadership
- Emotional Intelligence
Unit Eight – Customer Management: Winning and Keeping Customers
Customers are the lifeblood of any commercial organization. In a service business, such as a salon, with a strong, direct relationship with the customer, the successful management of customers can pay back with a loyal customer following and a good flow of new customers to generate future growth.
Customer Relationship Management
Building and nurturing customer relations has always been adopted in small businesses, and as they grow this level of personalization can decline. It has been proven that it is more expensive to gain new customers than to keep existing ones so it is important for any business to recognize that a focus on customer relationship is good for profitability.
Relationship Selling
Relationship or consultation selling should not focus on persuasion and influence. It should focus on helping the other person and other people involved with the buying decision to identify their decision-making criteria, so that they can assess the options and decide the best way forward.
Unit Nine – Salon Retail Management and Customer Satisfaction
The learning outcomes of this unit are:
- Understand the key trends in the UK retail and beauty retail market
- Identify the retail marketing mix and how it applies to a salon
- Gain insights into how visual merchandising works
- Understand the basics of customer satisfaction measurement tools
The Retail Marketing Mix
- Location
- People: Relationship Selling Skills of Owner and Therapists
- Product Range Offered
- Salon Environment and Ambiance: Salon Design
- Effective Visual Merchandising and Display
- Customer Relationship Management: Customer Loyalty Building Marketing
- Pricing
- Communications as Part of the Salon Retail Marketing Mix
- Process - Planning and Every Day
Unit Ten – Putting it all Together
Introduction to Salon Management and Business Planning
As an employee or owner of a salon your role will involve understanding or developing the salon business vision, objectives, targets and plans.
Main Job Purpose of a Salon Manager
Lead, plan, organize and control the operation of the salon to achieve sales and profit targets and develop strong client relationships.
Role of Salon Manager
In practice the salon manager often has technical therapist skills but also has non-technical skills such as communicating salon direction, planning, control and organization.
Preparation of Strategic Marketing Plan
- Step 1: Analysis
- Step 2: Objectives (answering the what question)
- Step 3: Strategy (answering the how question)
- Stage 4: Tactics (specific plans and programs)
Recognition & Accreditation
All students who complete this course, receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.
Unit 1 – Effective Salon Management, business ideas and health & safety
Topics
- Understanding the Salon Management Role and Responsibilities
- Starting your own Salon or working as an employee in a Salon
- Health and Safety procedures and Insurance
Learning Outcomes
- Understand the main duties and responsibilities of an effective Salon Manager
- Be able to identify the key competences for a Salon Managers role
- Identify key steps for starting out a business and check out likely success (sfedi BD1)
- Gain information for resources to help setting up as self-employed
- Understand the importance of health and safety in beauty salons, potential risks and procedures to comply with legislation (adapt HABIA/ G22 Monitor procedures to safely control work operations)
Unit 2 – Customer Focus and Marketing (stage 1)
Topics
- Understand what marketing is and key principles of marketing
- Market information and customer segmentation
- Marketing strategy and introduction to the marketing mix
Learning Outcomes:
- Define marketing and the difference between a marketing led company and a product led company
- Understand the basic principles of market segmentation and how it helps your marketing effectiveness
- Be able to find out about the market and your competitors
- Review different marketing strategy options to help develop Salon marketing plans
- List the elements that make up a Salon Marketing mix
Unit 3 – Customer Marketing and Managing the business (Stage 2)
Topics
- Managing the marketing mix in a Service Business and Salon
- Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools
Learning outcomes:
- Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
- Be aware that people are part of the salon product and understand how to measure customer service in a salon business
- Gain knowledge on to setting prices to balance competitive pricing and making a profit margin
- Assess the options for location and premises for a salon business
- Be aware of the process needs of a salon business: routine duties, records and procedures
- Be able to assess a range of marketing communication tools to help promote the salon
Unit 4 – Finance for Salon Management – Planning and Use of Resources
Topics:
- Reason for Business planning and having a business mission
- Business plan format and contents
- Understanding key financial terms
- Awareness of managing Salon resources as part of financial management
Learning outcomes:
- Understand how to write a business plan and why it is important to plan
- Understand the key financial terms: income, expenditure, fixed costs and variable costs and why it is important to control them
- Identify the resources that you control in a Salon and how they affect financial performance (nos GU11)
Unit 5 – Finance for Salon Management: Financial control and cash flow
Topics:
- Day to day financial controls and record keeping for a salon business
- Budgets and VAT
- Simple budget and cash flow management (sfedi MN4) applied to salon business
Learning outcomes:
- Understand what is involved in managing day to day finances and cash in a salon
- Understand records you need to keep, budgets and VAT
- Understand the principle of simple cash flow analysis
- Be able a complete a cash flow for a salon given input assumptions such as sales
- Understand why it is important to do a cash flow and manage your budgets
- Be aware of where to get professional resources to help
Unit 6 – People Management
Topics:
- Recruitment and selection
- Rights and obligations at work
- Paying wages and contacts
- Appraisals and measuring performance
Learning outcomes:
- Carry out recruitment and selection of employees using good practice knowledge
- Gain update on rights and obligations at work
- Understand the basics knowledge on how to pay wages
- Understand how to measuring performance and develop salon employees
- Access resources and support to help
Unit 7 – People Management
Topics
- Motivation theory and practice in the workplace
- Motivation tools for performance improvement
- Effective team working
Learning outcomes:
- Understand the importance and role of motivation in theory and in the work place to achieve good performance
- Gain motivation tools to help managers motivate their staff and teams
- Understand the principles of how to get teams to work together effectively and why it is especially important for a salon business
Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers
Topics
- Understanding the importance of managing customers for your Salon
- Customer Relationship Management (CRM)
- Relationship selling in the Salon
Learning outcomes:
- Understand the evidence that justifies customer management focus
- Relate segmentation and customer service topics leant from Marketing units 2 and 3 to help develop plans to help effective customer management
- Define CRM , understand the drivers behind CRM, understand and apply selected key CRM principles :
- Customer relationship ladder
- Customer lifetime value
- Customer data - Define relationship selling and the key steps in a relationship selling transaction
Unit 9 – Salon Retail Management and Customer Satisfaction
Topics
- UK Retail and Health and Beauty Market
- Retail Marketing Mix
- Visual Merchandising and Display
- Measuring customer satisfaction
Learning outcomes:
- Understand the key trends in the UK retail and beauty retail market
- Identify the retail marketing mix and how it applies to a Salon
- Gain insights into how visual merchandising works
- Understand the basics of customer satisfaction measurement tools
Unit 10 – Putting it all together – Business Plan and final assessment
Topics
- Salon Management and Planning
- Final assessment – planning in practice
- A final word: Tomorrows Managers
Learning outcomes:
- Understand why a Salon Manager needs to create or contribute to a Business Plan
- Link learning across the course Units in a business plan context
- Utilise a template for a ‘best practice’ salon business plan
- Complete the course final assignment
Useful resources and reading list – at the end of each unit
- List and links to Industry associations
- Free resources to help your salon business
- Reading list – industry and introduction to management books
Entry requirements
Students must have basic literacy and numeracy skills.
Open entry
Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
- Adobe Acrobat Reader
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Course Summary
| Course ID: | 070NSA84 |
|---|---|
| Delivery Mode: |
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| Access: | Unlimited Lifetime |
| Tutor Support: | Yes |
| Time: | Study at your own pace |
| Assessments: | Yes |
| Qualification: | Certificate |
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